Why we buy what we buy
Average people are all far more irrational and more human than economists allow
The Office of Fair Trading, has launched a behavioural economics unit - and in March the National Audit Office called for more government agencies to apply the discipline's findings. Britain is starting to cotton on to behavioural economics. Dan Ariely, is one of an increasingly influential group of behavioural economists. A professor at the Massachusetts Institute of Technology, his book, Predictably Irrational, clearly sets out the behaviouralists' argument that average people are all far more irrational and more human than economists allow. The question is: do we always choose what is right for us?
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