Advanced software allowing live data capture and reporting from most modern day mobile phones. Easily Installed via GPRS, Swift eliminates the need for purchasing additional hardware and allows the implementation of a realistic Green Solution. With complete paperless capabilities, Swift can eradicate administrative costs and instigate prominent environmental advancements.

Innovation and Effectiveness:

Mike South, Sales Manager for Red Bull’s on trade business, was responsible for a team of 29 staff covering both England and Wales. Their main goal was to produce sales at the point where the brand, retailer and consumer met. This task was originally carried out on field staff’s laptops, but lead to problems with bringing a laptop into a customer environment and producing an unnecessary barrier. As well as this, problems with battery life and Internet connection also occurred.

The brief was simple, ‘Make it fast, make it simple and make it mobile’. Utilising the mobile phones already in the pockets of the field staff, Swift was a data capture and reporting system that answered the brief precisely.

Originally developed by taking advantage of the Java environment that was readily available on everyday mobile phones, the possibilities of Swift were limitless.

Paul Donaldson, Operations Director, took the standpoint ‘If Swift can obtain information from field staff, what is to stop Swift providing it for them as well?’ It was this concept that lead to documentation, which would otherwise be sent out as a hard copy, being integrated into the system and made available to field staff immediately. The benefits of this did not go unnoticed. Documentation size and detail could be increased and administration costs could be radically reduced. Most appealing however, were the environmental benefits this addition to the system would have. In an age where many businesses are coming under increased pressure to take responsibility and promote a greener working practice, Swift acts as an all round and realistic solution. 

Effectiveness:

Swift has recently been implemented as a data capture solution by FDS Field Marketing Services during several recent contracts. Renowned for their knowledge and experience within the field-marketing sector, FDS required a package that could match their high standards and yield results throughout their vast team. Swift was able to surpass these standards and not only provide real time data capture and reporting, but provide further benefits otherwise overlooked by other providers, making it the ideal solution.

The simplicity of the GPRS installation and high rate of compatibility made distribution of the software both time efficient and cost effective.

The pay-as-you-go method adopted by Swift made its implementation highly appropriate for a temporary, short-term contract, such as that of FDS and their clients.

The simplicity in design and ease of Swifts use allowed effective research and tactical field marketing to commence immediately among field staff, resulting in a highly effective campaign.

Most impressively, further capabilities available within the Swift software allowed dramatically increased efficiency in communication between head office and field staff. Campaign packages, which required distribution to all field staff, could be removed from hard copy format and imported directly into the software. Due to this, within a much shorter time period, documentation size and information included could be increased. Delivery time could be made immediate and dramatic declines in administrative costs could be witnessed.

By eradicating stationary, postage, printing and other various administrative processes from such a large campaign, benefits are apparent both financially and environmentally. The advancements in the Marketing Intelligence software make Swift not just a service in the field marketing industry, but a complete solution.