Coca-Cola, get ready to let go of some of your addicts. Ubuntu, a new Fairtrade soft drink, has just joined Whole Earth's organic cola as an ethical alternative to the world's most famous soft drink brand. This is great news for those of you who are less than impressed with Coca-Cola's green and ethical credentials.

Ubuntu is the first certified Fairtrade cola -- it's made from Fairtrade sugar from Malawi and Zambia. Besides paying the mandatory Fairtrade Premium for the sugar, the Ubuntu Trading Company has also committed to return a share of its profits to the African sugar farmers to help them develop their communities.

The word 'ubuntu' means 'humanity' or 'fellow feeling', translating from South African languages to mean, "I am what I am because of who we all are." That sentiment alone is a very good reason for giving the drink a go. The stockists are listed on Ubuntu's website.

From 12th June, you can buy it online -- a 330ml can goes for 79p, and a 24-pack is £15.09.