Megatrends for 2008 from food&drink towers
The three most widely recognised megatrends are convenience, health and indulgence.
There are three megatrends influencing new product development, marketing decisions, promotional and growth strategies within the food&drink industry:
convenience, health and indulgence/premiumisation. Consumers are increasingly purchasing products that tick all three boxes: it is up to the industry to bemore innovative and provide consumers with exactly what they want.
Mega trend report is written and published by food&drink towers analysing the three big trends in the food and drink industry
To read Helen Lewis's( managing director of food&drink towers) trend report please click here
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