Issue 47  

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FMCG News Update
Ten retailers defy the gloom
Has Tesco fallen on the same spear as Walmart?
Snacks players must embrace health and wellness to beat obesity
Mother's junk food diet could harm children
MillerCoors begins trading
Tesco Thwart Chicken Challenge

RETAIL
Down The Aisle... Baugur relocate to UK
Out To Launch... Coca-Cola launch coffee drink
Supermarket News... Tesco departs from Zimbabwe
Beverage Bulletin... Anheuser-Busch investors seek court aid for InBev offer
Green Room... Morrisons win award
Up The High Street... M&S sales slump

MARKETING
Sales & Marketing... Arla Foods appointed BD-Ntwk
Movers & Groovers... M&S director of food leaves
Credit crunch forces ZO to downgrade ad forecasts

TRENDS
Scottish Tennent's Lager's innovative idea

Supermarket Of The Future

A German supermarket is encouraging customers to scan and ring up their shopping using mobile phones, and check out without the help of a cashier.

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TEA BREAK

Backrubs and no peaking please and I used to like Eric

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Issue 47   June 16, 2011

 
Mother's junk food diet could harm children
Effects lasting well into adulthood.

Pregnant or breastfeeding mothers who live on a diet of junk food could be condemning their children to lifelong obesity and ill-health. A study suggests that a mother's poor diet can do long-lasting and irreversible damage to her child.

The effects include obesity, raised levels of cholesterol, and the risk of diabetes.

Although the research was conducted on rats, scientists say the findings are very likely to apply to humans.The results fit in with observed patterns of children's weight reflecting that of their parents.

Dr Stephanie Bayol, one of the scientists from the Royal Veterinary College, London, said: "It seems that a mother's diet whilst pregnant and breastfeeding is very important for the long-term health of her child.

"We always say 'you are what you eat'. In fact it may also be true that 'you are what your mother ate'.

"This does not mean that obesity and poor health is inevitable and it is important that we take care of ourselves and lead a healthy lifestyle. But it does mean that mothers must eat responsibly whilst pregnant."

The new research follows up a previous study by the same team in which pregnant rats were given a diet rich in fat, sugar and salt.

Many gave birth to offspring which over-ate and had a preference for junk food.

The team has now taken the research further to show that a mother's diet can have effects lasting well into adulthood.

Even when young rats were weaned off junk food, their metabolism remained altered, making them overweight and unhealthy.
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