The imminent UK arrival of a soft drink controversially called ‘Cocaine’ has led an MP to call for it to be banned for glamorising drug taking.

Labour MP Keith Vaz has tabled a petition for MPs against the drink which contains 350% more caffeine than Red Bull.

His action follow an announcement from newly-formed US- based company Ocke Cokey that the high-caffeine stimulant drinkwould be be available in both the on and off-trade this summer.

Manufacturers hope the new product - made from guarana and containing 750 milligrams of taurine - will be rolled out in red 8.4oz cans branded with the word 'Cocaine' spelled out in the style of a white powder.

However Vaz is now taking action the before the drink hits British shores.

His Early Day Motion said, “That this House condemns the expected launch in the UK of the high energy drink Cocaine later this summer; notes that the American firm which developed this drink sells it as the legal alternative to the class A drug; further notes that it contains substances that numb the throat to simulate the effect of taking cocaine; welcomes the comments made by Drugscope that this is cynical and irresponsible marketing; believes that this drink may glamorise drug taking; and calls on the Government to stop its launch this summer.”

A spokesperson for Ocke Cokey told the Morning Advertiser that the product name was going to create controversy, “but that’s the beauty of this name.”

They justified the name of their product pointing to perfume brands ‘Charlie’ and ‘Opium’ as  “fine.”

The US version of the Cocaine drink uses the tagline “the legal alternative” and  contains wasabi and cinnamon to “numb the throat to simulate the effect of taking cocaine”.