Organics - fad or the future?
Global organic market worth over £20bn
Organic food has been one of the biggest trends in the food sector in recent years. It was no so long ago that organic food was seen as a niche, catered to by small companies and start ups.
Now all the major multinationals make some organic offering - and have acquired and poured money into many of the small start-up brands that were leading the curve. But when does a trend stop becoming a trend and become a long-term shift in attitudes? More on this story
