The future of Cola-Cola’s fledgling Diet Coke Plus brand is in doubt after a number of supermarket chains have delisted the product from the shelves, less than a year after it was launched.
However, it is still not clear if Coke will remove the product from the UK market altogether.
The functional drinks brand, which is marketed as containing vitamins and minerals, was launched as an attempt to bolster its healthy drinks portfolio, which also includes Coke Zero, launched in 2006.
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Read more on this subject in issue 51 Consumer Products That Failed
