The Wispa chocolate bar is making a comeback for good, following a successful campaign on social networking sites demanding its return. Cadbury sold 20 million of the bars when it brought the brand back for a seven-week limited run trial in 2007. The company gave in to public pressure after a successful campaign on the MySpace and Facebook web sites. The Wispa bar will be permanently on sale again from 6th October and cost 45p. it originally cost 16p when it was introduced in 1981. Sales fell during the 1990s and the brand was taken out of production in 2003.
Cadbury spokesperson Tony Bilsborough said: "Wispa is a true icon loved by its fans everywhere." He added: "We brought it back temporarily to see if the desire was genuine, but fans are still rallying so we took the decision to bring it back for good. We know others have looked at Wispa and tried to copy its success by bringing back other brands, but we do not believe anyone has managed to recreate the same excitement."
