Becks Canvas - Insight To The Artists
Becks and the Royal College of Art
Inbev beer brand Beck’s has launched an integrated campaign to promote its new bottle labels designed by up-and-coming artists, as part of a brand awareness drive.
For over 20 years the Beck's bottle has been the canvas for some of the biggest names in contemporary art, including Royal College of Art graduates Tracey Emin and Jake and Dinos Chapman. Their labels form a gallery of compelling art. This year Beck's is launching the Beck’s Canvas sponsorship and is working with four emerging students from The Royal College of Art. The artists have been given the chance to exhibit their artwork on Beck's Canvas and reach a huge audience. The finalist are, Riitta Ikonen, Tom Price, Simon Cunningham, Charlotte Bracegridle For more on the background of these finalist
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