Marketing At The Olympics, Or Not
Carlsberg is not an Olympic sponsor, reasons why
WIN - a laundry detergent designed to get stains and odours out of synthetic-fabric athletic gear, is one of dozens of products that has sponsorship deals with the U.S. Olympic Committee this year, and the small company is hoping the pricey investment will pay off. On the other hand an interesting article on Jorgen Buhl Rasmussen, boss of Carlsberg who gives his reasons why Carlesberg won't beflaunting it's famous adverting slogan at the Olympics.
Small degergent company realises its dream at the Olypmics
While training for a marathon in 2002, Mark Konjevod never imagined that a berth at the Olympic Games might be at stake. And sure enough, Mr. Konjevod isn't here in Beijing. What is here, however, is a product that emerged from his awful-smelling marathon-training apparel. Called WIN, it is the official detergent of the U.S. Olympic Committee, and it even has its own Olympic pitchman, U.S. decathlete Bryan Clay, who not long ago never imagined himself endorsing soap. More on this story
The big manufactures opinion
This is an interesting article on Jorgen Buhl Rasmussen, boss of Carlsberg. The article goes into why he won't be flaunting his famous adverting slogan at the Olympics. He is asked whether the Beijing Olympics would not provide a perfect sponsorship opportunity to marry its much-lauded Asian growth plans.
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