Issue 53  

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FMCG News Update
Big & Fuse Win Awards At Gramia Awards
Youtube Describe New Crest Toothpast Slogan
Top Retailers... Where Is Your Company Ranked?
Sainsbury’s And Tesco Head For Legal Punch Up
Marketing At The Olympics, Or Not
How Food Companies Are Combating Rising Costs

RETAIL
Down The Aisle... China lifts ban
Out To Launch... Heinz Invest In Soup Range
Supermarket News... Grocery Sector in Robust Growth
Beverage Bulletin... St Austell Secures Listing At Waitrose
Green Room... Giant Retailers Look To Sun For Energy Savings
Up The High Street... John Lewis Sales Up

MARKETING
Movers & Groovers... Ex-Asda man takes Woolworths helm
Sales & Marketing... Have a Coors Light on us

TRENDS
Natural Sweetner, Trend Is Explosive



Ever wondered how foods were invented? Here are the first five from yummy chocolate chip cookies to beer


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TEA BREAK

How the Brits taxi jets, amazing phsyics and some usless information



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BLUNDERS


Top Seven Online Blunders, The Most Common Mistakes that Can Cause Data Loss and Identity Theft


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Issue 53   June 13, 2011

 
How Food Companies Are Combating Rising Costs
Shorten supply contracts to shrinking the contents of their packages

Companies throughout the food chain are changing the way they do business in response to soaring grain costs, and consumers are bearing the brunt in the form of rising food prices.

Farmers are making the broadest cuts to their livestock herds in decades, meaning meat at the supermarket will likely cost more in coming years. Middlemen are trying to shorten the duration of supply contracts to 90 days from one year so they can pass on higher costs more quickly. And food brands are shrinking the contents of their packages, from ice-cream cartons to beverage containers.
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The size of some the UK's best-loved products has been secretly shrunk without any reduction in price, as manufacturers desperately try to claw back soaring inflationary costs.

Manufacturers have reduced the size of products including a Cadbury's chocolate bar, Kraft Foods' Dairy Lea triangles and Nestlé's Rolo, but the price of the products sold in supermarkets has remained the same.
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