When brands lose their earning power, corporations find themselves with few other options than to sell these businesses or spin them off. For this reason, some of the most iconic companies in the world have been cast off by their parent firms.
Own Brands Become More Important To Supermarkets Bottom Line
Lets have brighter labelling
There are things we can do to drive less, but how do you eat less. As budgets get tighter and food gets more expensive, American like the British consumer are switching to store brands -- even upper-income consumers who may not have been inclined to give them a try before. The shift comes as the chains are offering more store-brand products of better quality.
Stores generally reap higher profit margins by selling their own brands -- also called corporate brands, private labels or generics -- and use them to build customer loyalty.
