The controversial energy drink called Cocaine, which while drug-free, contains 350% more caffeine than rival brand Red Bull, this week hit UK shelves amidst criticism from politicians over the launch.
As the namesake of an illegal drug, the product has generated no end of headlines over its branding, but the attacks also reflect wider potential health concerns over the consumption of high-caffeine, so-called ‘energy drink’ products.
However, while prominent British politicians have slammed Cocaine's Las Vegas manufacturer Redux Beverages, the product’s formulation remains perfectly in line with EU guidelines for high-caffeine beverages, according to European health experts.
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