Sales at grocery multiples have increased 5.8% YoY in the latest 12 weeks with food inflation continuing to drive all growth in this sector.
Nielsen's monthly Total Till reveals that the first week of September is looking more positive for supermarkets as "Back to School" and other promotions started to kick in.
Due to aggressive pricing of general merchandise value growth is only 1.3% though sales are looking more encouraging in clothing, and all value retailers continue to do well.
Mike Watkins, Senior Retailer Services Manager said "With 15% of GB household now shopping online and accounting for 3% of all food and drink spend, we can expect shoppers to turn to online retailers as another way of managing budgets.
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