Created by mobile agency Marvellous, the portal will have singer Gabriella Cilmi as its brand ambassador.

It is divided into four areas. 'Access' contains music information, guest-lists, tickets to gigs and movie premieres and information on 'secret sales' for shoppers. 'Gossip' contains celebrity news, supplied in partnership with Heat magazine.

A 'Style' section offers fashion content in association with, style site getlippy.com. Lastly, an 'R&R' section offers downloadable games and gadgets, environmentally friendly living tips from Green Things and the chance to donate to global non-violence charity Peace One Day.
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