Global financial collapse isn't necessarily bad news for everybody in the business world. A solitary US company, Campbell's Soup, has been standing ever taller while all around have fallen.

When Wall Street suffered the worst points fall in its history on Monday, there were 499 fallers in the Standard & Poor's 500 index. There was only one climber – the world's biggest soup manufacturer.

Wags quickly suggested this was in anticipation of long queues at soup kitchens in the Great Depression of 2008.

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