Issue 62  

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TOP STORY & ANALYSIS
Maximising ROI From NPD: More Important Than Ever

FMCG News Update
Government Opens Up New Front To Help Businesses
Premier Foods £1.8bn Problem
Carlsberg's Plan For New Beers
Innocent Rolls Out The Veg
The Colour Purple Is And Issue
Indian FMCG Firms Likely To Grow At 15-17%
Awards Launched For East Midlands Food Firms
No Comfort For Cadbury's Staff As 580 Get Chopped

RETAIL
Down the Aisle... Dairy Farmers Warn Milk Supplies In Trouble
Out to Launch... McCoys launch New Flavours
Supermarket News... Britain's Grocery Market Slows
Beverage Bulletin... SAB Miller volumes up 3%
Up the High Street... Inflation At A High
Green Room...Icelandic Water Holdings First CarbonNeutral® Certified Bottled Water

MARKETING
Sales & Marketing... Procter & Gamble Cut Advertising Budget
Movers & Groovers... Heinz Scrappes Role Of Chief M.O
Jamie Oliver & MySpace

TRENDS
Survey Confirms Surging Appeal of Supermarket Prepared Meals
Shopping Habits Change in Crisis

Viva La Difference

The difference between Marketing, PR, Advertising and Branding
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Issue 62   August 25, 2011

 
Premier Foods £1.8bn Problem
Talks with private equity for cash injection

Premier Foods has confirmed that it is seeking ways to reduce its massive debt burden, amid mounting speculation that the manufacturer could turn to the private equity sector for assistance.

The food manufacturer, whose brands include Hovis, Oxo and Mr Kipling, revealed in August that its debt has escalated to £1.8bn.

Premier has seen its share price fall by 75% over the past year and is now understood to be in talks with a number of private equity groups about an injection of funds, although the company said today that no deal was imminent.
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