Issue 62  

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TOP STORY & ANALYSIS
Maximising ROI From NPD: More Important Than Ever

FMCG News Update
Government Opens Up New Front To Help Businesses
Premier Foods £1.8bn Problem
Carlsberg's Plan For New Beers
Innocent Rolls Out The Veg
The Colour Purple Is And Issue
Indian FMCG Firms Likely To Grow At 15-17%
Awards Launched For East Midlands Food Firms
No Comfort For Cadbury's Staff As 580 Get Chopped

RETAIL
Down the Aisle... Dairy Farmers Warn Milk Supplies In Trouble
Out to Launch... McCoys launch New Flavours
Supermarket News... Britain's Grocery Market Slows
Beverage Bulletin... SAB Miller volumes up 3%
Up the High Street... Inflation At A High
Green Room...Icelandic Water Holdings First CarbonNeutral® Certified Bottled Water

MARKETING
Sales & Marketing... Procter & Gamble Cut Advertising Budget
Movers & Groovers... Heinz Scrappes Role Of Chief M.O
Jamie Oliver & MySpace

TRENDS
Survey Confirms Surging Appeal of Supermarket Prepared Meals
Shopping Habits Change in Crisis

Viva La Difference

The difference between Marketing, PR, Advertising and Branding
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Issue 62   July 18, 2011

 
Carlsberg's Plan For New Beers
Brands acquired from S&N set for growth

A senior figure at Carlsberg UK has set out the brewer’s plans for a number of brands acquired in the wake of its successful joint bid with Heineken for Scottish and Newcastle (S&N).

Carlsberg takes over full responsibility for the production, marketing, and distribution of San Miguel in the UK from November.

In July, Carlsberg also began selling three speciality beers acquired as part of the S&N take-over – Baltika, Mythos and Grimbergen.
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