Issue 65   < Cover page TOP STORY & ANALYSIS Promotions: The Move To Always On-Deal Brands FMCG News Update Historic Brewery Shuts The Birth Of An Independent Product To Listing Unilever Set To Meet Targets Just Say No To Promotions Hazeldene Turns Over A New Leaf P&G To Hike It's Prices Lower Growth Undermines Tesco Go (Fair Trade) Nuts With Harry Hill RETAIL Down The Aisle... ABF's Profits Up Out To Launch... Lurpak Launches Mini Me Supermarket News... An Alternative To Supermarket Shopping Beverage Bulletin... First Of Its Kind In The World- Versus And Arniston Bay Pouches Up The High Street... 450 Jobs Cut Off From Nokia Green Room... British Sugar First With PAS 2050 MARKETING Movers & Groovers... Milk Link Appoints New Marketing Director Sales & Marketing... Tesco Appoints Media Planner Major Advertisers Vote On Key Issues TRENDS UK: Will 2058's Consumers See The £27 Loaf Of Bread? Emmi's Raclette And Fondue Reflect Autumn’s Biggest Food Trend: It’s Hip To Dip! Brand Summit 2008 The iMedia Brand Summit 2008 – 10th to 12th November Join many of the world’s leading brand managers at this exclusive, invitation-only event. Created by the industry, for the industry, iMedia Summits are unique because we welcome high calibre brand leaders free VIP passes to attend this two day event. [FULL STORY]   TEA BREAK Red Bull's Air Race landing in Porta. Amazing deadstick landing...amazing How to become a cork soaker and nine words women use( a must read for all you men out there.) [FULL STORY]   ADs OF 2008 Four Good Commercials Four good commericals of 2008 that get their point across [FULL STORY]   How Smart is Your Right Foot? Also, a new way to get through  those meetings and seminars   [FULL STORY]   EXTRAS Feedback Send to a colleague Unsubscribe SUBSCRIBE Email Address: First Name: Last Name: Title: Company: Add Remove Send As HTML SEARCH Search for articles containing: PRIVACY STATEMENT Privacy Statement ARCHIVE Issue 64 October 29, 2008 Vol. 1 Issue 63 October 22, 2008 Vol. 1 Issue 62 October 15, 2008 Vol. 1 Issue 61 October 8, 2008 Vol. 1 Issue 60 October 1, 2008 Vol. 1 Issue 59 September 23, 2008 Vol. 1 Issue 58 September 17, 2008 Vol. 1 Issue 57 September 10, 2008 Vol. 1 Issue56 September 3, 2008 Vol. 1 Issue 55 August 27, 2008 Vol. 1 Issue 54 August 20, 2008 Vol. 1 Issue 28 Issue 53 August 13, 2008 Vol. 1 Issue 52 August 6, 2008 Vol. 1 Issue 26 Issue 51 July 30, 2008 Vol. 1 Issue 25 Issue 50 July 23, 2008 Vol. 1 Issue 24 Issue 49 July 16, 2008 Vol. 1 Issue 23 Issue 48 July 9, 2008 Vol. 1 Issue 47 June 27, 2008 Vol. 1 Issue 21 Issue 46 June 25, 2008 Vol. 1 Issue 24 Issue 45 June 18, 2008 Vol. 1 Issue 23 Issue 44 June 11, 2008 Vol. 1 Issue 43 June 4, 2008 Vol. 1 Issue 42 May 28, 2008 Vol. 1 Issue 41 May 21, 2008 Vol. 1 Issue 40 May 14, 2008 Vol. 1 Issue 40 Issue 39 May 7, 2008 Vol. 1 Issue 39 Issue 38 April 29, 2008 Vol. 1 Issue 38 Issue 37 April 23, 2008 Vol. 1 Issue 37 Issue 36 April 16, 2008 Vol. 1 Issue 36 Issue 35 April 9, 2008 Vol. 1 Issue 34 April 2, 2008 Vol. 1 Issue 37 Issue 33 March 26, 2008 Vol. 1 Issue 32 March 19, 2008 Vol. 1 Issue 35 Issue 31 March 12, 2008 Vol. 1 Issue 30 March 5, 2008 Vol. 1 Issue 65   July 27, 2011 Go (Fair Trade) Nuts With Harry Hill Look out for Harry’s Nuts! Harry Hill, a long term supporter of Fairtrade, has come up with the idea for his own Fairtrade salted peanut product and approached 100% Fairtrade nut company Liberation to manufacture and market the brand. Liberation is supported by Comic Relief and is 42% owned by nut farmers, including growers in Malawi and Nicaragua who are supplying the nuts for Harry’s Nuts!.  Harry will make no money from this venture so that as much revenue as possible will go back to the smallholder farmers in Africa and Latin America .   The BAFTA award winning comedian has recently travelled to Malawi with his brother Rod Hall, an organic farmer, and met some of the peanut farmers who are benefiting from Fairtrade.   Harry said: “I love salted peanuts myself and feel I am doing a service to snackers everywhere who want to know the farmers who grew what they are eating have been paid a fair price. I’m working with Liberation because all of its products are Fairtrade and the company is solely run to benefit the farmers and their families.”   Harry has been heavily involved in getting the taste right for the nuts and with the pack design. The nuts will be sold on a backing card which features a cheeky design penned by Harry himself.   The nuts, which have been extra roasted for additional crunchiness and taste, will be available in 50g packs at a recommended retail sales price of 59p, an eminently affordable Fairtrade munch at this time of credit crunch.   Liberation is a Community Interest Company (CIC) which means it is 100% run for the benefit of the community it serves – nut farmers and gatherers from poorer parts of the world. It supplies its own Liberation branded nut snacks - a high-end range of baked cashew and peanut mixes - to Sainsbury’s, Waitrose, Oxfam shops and health food stores nationwide.   Liberation also supplies leading UK supermarkets with most of the nuts for their own brand Fairtrade products, including Tesco, Sainsbury’s, Morrisons and The Co-operative. It is a ‘sister’ company to well known Fairtrade brands Cafédirect, Divine chocolate and Fairtrade fresh fruit specialists AgroFair UK .   Harry visited Fairtrade banana and cocoa farmers in Ghana in 2002, and also launched the international FAIRTRADE Mark for the Fairtrade Foundation in that year. He was one of the well known personalities photographed by Trevor Leighton for a photo exhibition of people having fun with Fairtrade products, organised by the Fairtrade Foundation in 2006.   Ceri Willmott, Managing Director of Liberation, says: “Liberation is dedicated to supporting smallholder farmers in poorer countries through developing and marketing irresistible nut snacks. We are delighted to be working with Harry on this project which will be of tremendous benefit to farmers in Malawi and Nicaragua . Look out for Harry’s Nuts! at convenience stores, pubs, off licences and at ethicalsuperstore.com from October onwards.” For more information please see www.chooseliberation.com/harry.   Harriet Lamb, Executive Director of the Fairtrade Foundation adds: “This significant move will give people the chance to enjoy snacking on Fairtrade nuts while helping nut farmers survive. Too often in the main market farmers face huge fluctuations in market prices but, by choosing products with the FAIRTRADE Mark, we can all make a real difference to the lives of farmers, workers and their families in developing countries.” [PRINTER FRIENDLY VERSION] Published by diane@emailgatherers.co.uk - FMCGenews Copyright © 2008 FMCG. All rights reserved.

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