Issue 65   < Cover page TOP STORY & ANALYSIS Promotions: The Move To Always On-Deal Brands FMCG News Update Historic Brewery Shuts The Birth Of An Independent Product To Listing Unilever Set To Meet Targets Just Say No To Promotions Hazeldene Turns Over A New Leaf P&G To Hike It's Prices Lower Growth Undermines Tesco Go (Fair Trade) Nuts With Harry Hill RETAIL Down The Aisle... ABF's Profits Up Out To Launch... Lurpak Launches Mini Me Supermarket News... An Alternative To Supermarket Shopping Beverage Bulletin... First Of Its Kind In The World- Versus And Arniston Bay Pouches Up The High Street... 450 Jobs Cut Off From Nokia Green Room... British Sugar First With PAS 2050 MARKETING Movers & Groovers... Milk Link Appoints New Marketing Director Sales & Marketing... Tesco Appoints Media Planner Major Advertisers Vote On Key Issues TRENDS UK: Will 2058's Consumers See The £27 Loaf Of Bread? Emmi's Raclette And Fondue Reflect Autumn’s Biggest Food Trend: It’s Hip To Dip! Brand Summit 2008 The iMedia Brand Summit 2008 – 10th to 12th November Join many of the world’s leading brand managers at this exclusive, invitation-only event. Created by the industry, for the industry, iMedia Summits are unique because we welcome high calibre brand leaders free VIP passes to attend this two day event. [FULL STORY]   TEA BREAK Red Bull's Air Race landing in Porta. Amazing deadstick landing...amazing How to become a cork soaker and nine words women use( a must read for all you men out there.) [FULL STORY]   ADs OF 2008 Four Good Commercials Four good commericals of 2008 that get their point across [FULL STORY]   How Smart is Your Right Foot? Also, a new way to get through  those meetings and seminars   [FULL STORY]   EXTRAS Feedback Send to a colleague Unsubscribe SUBSCRIBE Email Address: First Name: Last Name: Title: Company: Add Remove Send As HTML SEARCH Search for articles containing: PRIVACY STATEMENT Privacy Statement ARCHIVE Issue 64 October 29, 2008 Vol. 1 Issue 63 October 22, 2008 Vol. 1 Issue 62 October 15, 2008 Vol. 1 Issue 61 October 8, 2008 Vol. 1 Issue 60 October 1, 2008 Vol. 1 Issue 59 September 23, 2008 Vol. 1 Issue 58 September 17, 2008 Vol. 1 Issue 57 September 10, 2008 Vol. 1 Issue56 September 3, 2008 Vol. 1 Issue 55 August 27, 2008 Vol. 1 Issue 54 August 20, 2008 Vol. 1 Issue 28 Issue 53 August 13, 2008 Vol. 1 Issue 52 August 6, 2008 Vol. 1 Issue 26 Issue 51 July 30, 2008 Vol. 1 Issue 25 Issue 50 July 23, 2008 Vol. 1 Issue 24 Issue 49 July 16, 2008 Vol. 1 Issue 23 Issue 48 July 9, 2008 Vol. 1 Issue 47 June 27, 2008 Vol. 1 Issue 21 Issue 46 June 25, 2008 Vol. 1 Issue 24 Issue 45 June 18, 2008 Vol. 1 Issue 23 Issue 44 June 11, 2008 Vol. 1 Issue 43 June 4, 2008 Vol. 1 Issue 42 May 28, 2008 Vol. 1 Issue 41 May 21, 2008 Vol. 1 Issue 40 May 14, 2008 Vol. 1 Issue 40 Issue 39 May 7, 2008 Vol. 1 Issue 39 Issue 38 April 29, 2008 Vol. 1 Issue 38 Issue 37 April 23, 2008 Vol. 1 Issue 37 Issue 36 April 16, 2008 Vol. 1 Issue 36 Issue 35 April 9, 2008 Vol. 1 Issue 34 April 2, 2008 Vol. 1 Issue 37 Issue 33 March 26, 2008 Vol. 1 Issue 32 March 19, 2008 Vol. 1 Issue 35 Issue 31 March 12, 2008 Vol. 1 Issue 30 March 5, 2008 Vol. 1 Issue 65   June 8, 2011 Hazeldene Turns Over A New Leaf The new brand identity communicates the core business values Hazeldene, one of the UK’s leading supplier of prepared salads, has relaunched under a fresh new identity, after a significant brand review. The company, part of the William Jackson Food Group, has invested heavily in the business in the last 12-months with a new high-tech, highly automated and flexible plant in Wigan and a new Board, including Simon Ball as Managing Director.   The new brand identity communicates the core business values of the new fresher Hazeldene; knowledgeable, passionate and professional, with a new strap-line ‘Naturally Fresh’. The logo will be used across the business, including a newly relaunched website, due later in the year.   Simon Ball, Hazeldene’s managing director said: “Freshness is at the core of our business, from our food to our approach and our new brand identity aims to communicate this. We are passionate about what we do and our commitment to our customers is second to none. We have a strong heritage as part of the William Jackson Food Group and we will be building on this to develop and grow Hazeldene even further. Our ambition is to be the UK’s number one supplier of ‘ready to eat’ fresh produce to the food manufacturing, foodservice and convenience store industry.”   Hazeldene started out with the humble radish in the heat-wave of 1976 - and the North’s finest mushy peas – and has become one of the leading suppliers of prepared salads. Its people are passionate about what they do, always with a keen focus on delivering the very best quality produce, investing in their growers and delivering quality products to all their customers with a belief and commitment to seasonality. This commitment ensures that all leaf is fresh and  locally sourced in season, rather than force-grown out of season.   Hazeldene sources products from a carefully cultivated crop of suppliers across the UK, Europe, North America and Africa from their hi-tech base in Wigan as well as a base in Murcia, Spain allowing fresh produce to be sourced over the winter months. 72% of the leaf is sourced within 20-miles of Wigan during the summer, which has a highly automated and flexible plant with flume and Jacuzzi washing capability.   Hazeldene have a variety of customers across the convenience retail, foodservice, wholesale  and food manufacturing sector including, Somerfield, Iceland, Netto, Greggs, Subway, Solway Foods, Mccormick, PJ Produce, and Total Produce..   [PRINTER FRIENDLY VERSION] Published by diane@emailgatherers.co.uk - FMCGenews Copyright © 2008 FMCG. All rights reserved.

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