Pomegreat, the UK's number one pomegranate juice drink, is introducing Pomegreat Pure into is pomegranate juice portfolio. The 100% pomegranate juice, made not from concentrate, is aimed at health seeking purists who want the antioxidant health benefits of the pomegranate fruit in its purest form. Pomegreat Pure will be available in the chiller cabinet of Waitrose stores in a 500ml bottle.
It is a blend of two varieties of hand cut pomegranates and, at £3.29, it will strengthen the brand's positioning as a premium adult juice drink.

For a limited time period, Coors Brewers are launching a price-marked Carling Hicone pack in the wholesale channel to support the growing popularity of price-marked packs within independent retailers.  The 2008 Cash & Carry Retailer study conducted by HIM concluded that 66% of retailers think that price marking is effective in promoting products and generating a consumer rate of sale.  The launch of the Carling Hicone price-marked pack supports a pull through strategy on the largest SKU within the Carling portfolio.

Unilever UK is adding an exhilarating new samba-inspired variant to Lynx, the UK's number one male toiletries brand. Lynx Fever launches across the shower gel and body spray categories in mid-November and is supported by a £3m marketing campaign.

Diageo Great Britain has unveiled its Christmas gift packs for Talisker single malt Scotch whisky and Bushmills Irish whiskey, as well as ultra-premium brand Johnnie Walker Blue Label blended Scotch whisky. According to Diageo, alcohol is the leading gifting category by volume in grocery, making up 65% of all gifts bought during the festive season and last Christmas £112m was spent on alcohol bought as a gift in grocers.