Issue 69  

< Cover page
TOP STORY & ANALYSIS
2010 Forecast to be ‘The Year of Innovation’

FMCG NEWS UPDATE
Treasure Island ... UK Food Inflation Double That Of Europe
Supermarkets Declare Price War
Say Goodbye To Sugar—Sweet Freedom Has Arrived
Castle Chocolates Sign A Sweet Deal With Tesco
Twelve Million Households Bin Good Food Straight From The Freezer
Down The Aisle... Cost-Cutting Food Group Moves HQ To Liverpool
Out To Launch... Charles Heidsieck Unveils Vintage 2000
Supermarket News... Asda May Buy Woolies
Beverage Bulletin... A.G. Barr Reports Strong Growth

RETAIL
Green Room... Co-Op Opens Britain's First Hydro-Powered Store
Up The High Street... Christmas Looks Testing For M&S
Britain's Most Admired Companies

MARKETING
Movers & Groovers... Red Bull's Marketing Director Leaves
Sales & Marketing... Sainsbury's ‘Spend and Save 26 Christmas’ Launched
Promote The Brand To The Right Demographic

CLICK AWAY
Online Grows, But In-More/Online Balance Is Key In Economic Downturn
Sainsbury's And Skype Vouchers
Supermarketownbrandguide.co.uk- A Click Away

TRENDS
Convenience Helps Drive Breakfast Market

TEA BREAK

One of the greatest secrets of life is having both patience & wisdom...

[FULL STORY]
 


A Time For Giving

Delamere Dairy is doing their bit for the kids this Christmas. For the second year running they’ll be lending their support to the charity Kids for Kids, which runs sustainable projects in villages in Darfur, Sudan.

[FULL STORY]
 

Food Art

Recreating famous pictures with food

[FULL STORY]
 

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Issue 69   August 23, 2011

 
Say Goodbye To Sugar—Sweet Freedom Has Arrived
Sweet Freedom has just launched in Whole Foods, High Street Kensington and Fresh & Wild stores.

Revolutionary new natural sweetener launches in Whole Foods, Fresh & Wild and independent health stores across the UK.

Throw out your sugar, artificial sweeteners, honey and other syrups. Sweet Freedom has arrived! Sweet Freedom is an all-natural, ‘guilt free’ sweetener made from 100% fruit, with nothing else added: no colours, no additives and no preservatives. And better still it has 25% less calories than sugar, has a low GI and GL and is suitable for diabetics.

Sweet Freedom syrup is an all natural sweetener made from just three ingredients; apples, grapes and carob that tastes and sweetens just like sugar.

Developed by two ‘foodie’ friends, Tina Michelucci and Deborah Pyner; both cooks with a passion for healthy, natural foods, Sweet Freedom has just launched in Whole Foods, High Street Kensington and Fresh & Wild stores. “After three years in development, we are overwhelmed with the reception so far and initial sales, it’s a delicious foodie product with added health and weight loss benefits and so has a wide appeal” said Tina Michelucci. “Whole Foods are even using Sweet Freedom in their restaurant and coffee shop for their customers to use as an alternative to sugar in their drinks. Despite being a syrup because it’s in a top down squeezy bottle with a drip free cap, it’s very clean and easy to use.”

Deborah Pyner said “We wanted to create a natural sweetener, a multipurpose sugar alternative that people can feel confident in choosing for all the family. It’s great for people who are on a diet, as well as diabetics and others who want to avoid sugar for health reasons.”

Sweet Freedom is available in two multipurpose syrups:
• Sweet Freedom Mild has a lovely neutral sweetness and works for all uses from sweetening tea through to baking.
• Sweet Freedom Rich has a delicious toffee-like taste and works beautifully in coffee and anywhere you would prefer a richer, deeper sweetness.

Just a few of the many uses for the product include; sweetening hot and cold drinks, drizzling over porridge and cereals, spreading on toast instead of honey, using in cooking and baking, making ‘no added sugar’ cakes, puddings and desserts, dressings, sauces, ice cream and ice lollies.

Janey Lee Grace, ‘queen of natural products’ and co-presenter on Radio 2 with Steve Wright and Channel 5’s The Wright Stuff has made it one of her recommended products - “This is a Godsend, the kids love it on porridge - a wonder product!”
Sweet Freedom is available now.

In addition to Whole Foods and Fresh &Wild, Sweet Freedom is also now available at quality independent health food stores and delis across the UK (Planet Organic from January). Also available online at www.sweetfreedom.co.uk.

Sweet Freedom retails from £2.69 for a 300ml (420g) bottle and as it is sweeter than sugar you can use less making it a cost effective option. All natural, low GI /GL and it tastes delicious. It is the only sweetener you’ll ever need in your kitchen.

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