Issue 70  

< Cover page
TOP STORY & ANALYSIS
Future Trends For 2009

FMCG NEWS UPDATE
Can Morrisons Stay On Top?
Tesco Refuse To Ban Irish Pork...What Is Safe To Eat?
Ten Packaged Goods Trends To Watch In 2009
2008 Food And Drink Champions Announced - Taste Of The West Awards 2008
Heinz Approaches Premier Foods Over Sharwood's Range
Down The Aisle... Bakkavör £150m Trapped Money
Out To Launch... No More Hairy Underarms
Supermarket News... Discount Frozen Food Stores Sales Soar
Beverage Bulletin... Anheuser-Busch InBev Likely To Cut Jobs In UK

RETAIL
Up The High Street... Starbucks Announces New Plan To Improve Business And Operations
Green Room... National Energy Efficiency Awards And The Award Goes To Tesco

MARKETING
Sales & Marketing... Birds Eye Makes Your Pound Go Further
Movers & Groovers... Asda's Human Resource Director To Retire
Top Global Marketers Boost 2007 Adspend - Except GM

CLICK AWAY
Internet Retailing... Interflora takes legal action against M&S for Google AdWord bidding

TRENDS
New Trend In Chocolates
A Sign Of The Times: Coupons Are Back In Fashion

TEA BREAK

Bet you can't help smiling at this one

[FULL STORY]
 

Boy, How You've Changed!

What's a company to do when sales slump and interest in its product or service fades? One option: A major makeover.

[FULL STORY]
 


The Future Of Communication
Sir Peter Alexander Ustinov
By 2011 the tipping point is reached

[FULL STORY]
 

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Issue 70   June 28, 2011

 
Out To Launch... No More Hairy Underarms
Unilever, Pet Food UK, Grupo Codorníu, Aimia Foods, Avon, United Biscuits, Chivas Brothers, Pepsi Raw, Nestlé Confectionery, Green & Black’s, Twinings

Unilever is to launch next month the Sure and Dove Hair Minimising roll-ons and sprays. They are being billed as the first deodorants which noticeably slow down the speed of hair growth. Unilever believes they will be particularly popular with image-conscious young women and it expects up to a third of its customers to switch to the new varieties. This would generate £10mn in sales in the first year alone. Although the deodorants are not designed to replace waxing or shaving, it is claimed that they will reduce the skin irritation caused by hair regrowing afterwards.

Pet Food UK is to expand its range of premium pet foods next year as it says it has met with heavy demand since the company launched in September. The manufacturer will introduce puppy food in March followed by kitten food and pet treats later in the year. The company’s ranges, Barking Heads and Meowing Heads, currently include dry pet food for adult dogs and cats. Pets UK said the brand brings a fresh, new approach to the premium sector, providing a serious product with a humorous twist, which is created with bright, easy-to-understand packaging.

Grupo Codorníu is launching a new wine brand in the UK, as sales of higher priced Spanish wines grow. The new range, named The Spanish Quarter and classified Viñedos de España, mixes traditional Spanish grapes with international varietals that are more familiar to UK consumers.

Aimia Foods
, the independent supplier of hot and cold beverages, has launched a brand new fair and ethically sourced coffee from Buendia. The freeze dried Colombian coffee is available exclusively from Aimia in a 500g tin for catering outlets, cash & carries and delivered wholesalers nationwide. 

Avon has signed former Friends star Courtney Cox to promote its new fragrance Spotlight. It will launch in June next year. Cox will appear in a global campaign that will have the strapline, “Step into it”. The ads will run across TV and print around the launch. She will also appear in the Avon brochure. The fragrance, which has been designed by International Flavours and Fragrances (IFF) in France, will have "spotlights" on the packaging that aims give the impression of a dressing room mirror. Avon is also launching new fragrance "Unscripted" in the UK aimed at the male marketing in June 2009 too. The fragrance will be promoted by Greys Anatomy star Patrick Dempsey.

United Biscuits has relaunched its Phileas Fogg snacks brand. The new premium range of savoury crisps, tortillas, poppadoms and nuts will be supported by national TV advertising for the launch in early 2009. United Biscuits is introducing a packaging redesign and a £2m  TV campaign welcome the return of the brand.

Luxury whisky producer Chivas Brothers is this month relaunching Scapa, the Oracadian single malt it bought in 2005, as it continues to shift its focus to the premium end of the UK market.

Chivas, the British arm of French drinks giant Pernod Ricard, is repositioning Scapa as a 16-year-old luxury malt as producers warn they are bracing themselves for a downturn in the UK market, particularly in the standard single malt category. Scapa was previously aged for 14 years.

Pepsi Raw, the UK’s first natural cola to market, will be taking to the streets in December with an office sampling campaign to drive awareness and trial, Britvic and PepsiCo have announced. Pepsi Raw ambassadors will be visiting London offices on 1st-19th December to distribute free bottles of chilled Pepsi Raw to create some excitement around the brand in the capital before heading out across the UK in the new year. The campaign coincides with the launch of Pepsi Raw to the impulse channel with the brand winning listings in Boots. This builds on the brand’s existing success with listings in Waitrose, Harrods and Harvey Nichols, as well as being available in over 3000 pubs and bars. Pepsi Raw is a natural cola made from a unique blend of quality ingredients - including natural plant extracts - that give it a distinctive, delicious taste coupled with subtle carbonation and a unique colouring. It does not contain artificial colours, preservatives, flavourings or sweeteners.

Nestlé Confectionery is re-launching its well-loved chocolate biscuit bars (CBBs) range. From January 2009, popular Blue Riband, Breakaway, Toffee Crisp and Drifter CBB's will contain 99 calories.  With the same great taste and no artificial colours or preservatives, a renovated pack design featuring a ‘99 calories' flash on the front will communicate the change to shoppers.

Green & Black’s, the luxury chocolate and biscuit maker, has launched its deliciously indulgent Organic Shortbread Collection for Christmas - its seasonal range of luxury gifts and treats. For lovers of the exquisite Green & Black’s taste, there is a choice of two products in this year’s festive collection, both appealing to all tastes and Christmas occasions. Organic Shortbread Tube 200g RRP £4.99 and Organic Shortbraad Selection Tin – 450g
RRP £9.99.

Twinings is launching new Tea Deli, an exceptional range of loose leaf teas, rooted in rituals from around the world; rich strong blacks from Africa and Sri Lanka; warm smooth ‘malty’ teas from Assam; second flush teas from Darjeeling; sweet, velvety greens from China; and white teas with their silvery, limpid appearance and delicate fragrance.

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