Issue 71  

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TOP STORY & ANALYSIS
Wishing All Our Readers Merry Christmas & A Happy New Year

FMCG NEWS UPDATE
Cadbury To Sell Drinks Business To Focus On Chocolate
Supermarkets' Plans To Keep Shelves Full
Morrisons's Chief Executive Marc Bolland Found Right Formular
Struggling Retailers Slammed By ASDS's Boss
Down The Aisle... ABF Buys Azucarera Ebro
Out To Launch... Nestlé Goes All Innocent
Supermarket News... Hum Bug Tesco To Open Boxing Day
Beverage Bulletin... Budweiser Loses Right To Bud Name

RETAIL
Up The High Street... Its Just No Cricket For Vodaphone
Green Room... Asda And Waste Initiatives

MARKETING
Sales & Marketing... Rebranding Launch For Pollen Organics
Movers & Groovers... Cadbury's Names New CFO
Know Your Customer

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Internet Retailing... Coca-Cola Enterprises Is Just A Click Away for Retailers
Ocado Begins Move Into Non-Food Business

TRENDS
Nestle's Collaborative Strategies
Asda Survey Of Consumer Habits In Recession



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TEA BREAK

Avoid the dog house this Christmas and a Christmas story

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A Christmas tree is a wondrous sight

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Issue 71   July 13, 2011

 
Down The Aisle... ABF Buys Azucarera Ebro
Associated British Foods, supermarket ombudsman, Procter & Gamble, Abbey Well, Villa, Premier Foods, Food firms are misleading parents, Hovis, Irish pork, Procter & Gamble, Kellogg’s

Associated British Foods has confirmed the £344m purchase of Azucarera Ebro, Spain’s biggest sugar producer. Sugar lies at the heart of ABF, where the company has historically shown itself a highly efficient operator. In the belief that European sugar is now past its lowest ebb and that easing agricultural price inflation should broadly work in ABF’s favour, the shares at 653p, down 6½p, or 11 times current-year earnings, remain a solid hold.

Politicians have suggested the government may have to enforce the creation of a supermarket ombudsman, after retailers stalled its progress. Liberal Democrat MP Andrew George said retailers are now discussing the matter after the opportunity was given to them to voluntarily agree on a code of practice. But he said the Competition Commission initially recommended that if supermarkets do not voluntarily reach an agreement, then the government may have to step in.

Procter & Gamble
has revised its current quarter growth forecast - downward! In October the world's largest advertiser projected sales growth of between 4%-6%, a range it now admits it won't reach. Moreover, P&G remains coy as to the likely shortfall
.

Coca-Cola Enterprises has begun a consultation with employees at its newly acquired Abbey Well mineral water plant, warning of possible job losses.

UK soft drinks group Villa has fallen into receivership, following tough market conditions.

Premier Foods, owner of Hovis bread and Branston Pickle, have reassured investors about plans to restructure its debt by confirming it has held talks with potential investors over a possible cash infusion. The food group's shares have dropped 76% in the past six months and closed at 26p on Friday on concerns it cannot meet its debt repayments.More on this story

Food firms are misleading parents using legal loopholes and spurious health claims to market unhealthy food to children. The British Heart Foundation claims to expose marketing tactics used to advertise children's food high in fat, sugar and salt. The Food Commission report for the foundation said companies made claims about the quality of their products to hide true nutritional content, were selective with health information and used "emotional insight" to empathise with mums. Among those accused are Kellogg's who claim Coco Pops cereal bars are the "best choice for a lunchbox treat" and package them with healthy images. The snacks contain almost all the recommended daily amount of sugar for kids. Dairylea boasts of "no artificial colours, flavours or preservatives" but one "Bite" has almost a third of a child's RDA of fat. A Kellogg's spokesman said: "Our on-pack claims are rigorous," while Kraft Foods said: "Parents want no artificial ingredients so that's what we highlight."Sourced from

Hovis, the £395m bread brand from Premier Foods, has announced that it is to adopt Nimble, the original low fat and calorie bread, into the Hovis family from January 2009. Nimble will be rebranded Hovis Nimble, in a move set to benefit both brands and drive growth in the health sector at a key time when consumers are focused on health and wellbeing. Health is becoming increasingly important to consumers with 57% of the population looking for healthy foods, and is a key component of both brands propositions.

Irish pork contaminated with dioxins poses little risks to health, according to the European Union's (EU's) safety watchdog. The European Food Safety Authority said it has looked at a number of scenarios for people eating the pork containing dioxins
and concluded there is "no concern" over health. But it did add that only in the most extreme cases, if someone ate a large amount of Irish pork for the whole of the last three months, and if this was all contaminated with the largest concentration of dioxins, then the risk would rise.

Procter & Gamble is to embark on the most ambitious expansion programme in its history, as it moves to increase its strategic focus on emerging markets despite the current global economic slowdown. Bob McDonald, chief operating officer, told Wall Street analysts that “almost all” the 20 new manufacturing facilities that P&G will open during the next four years will be outside its established markets.

1,600 non–executive office and factory based employees at Kellogg’s will receive a financial boost with an extra weeks pay in their salary (53rd Week’s Pay). On average employees will receive £600 extra in their December pay; this should be especially helpful this year in the challenging economic climate. The 53rd Week’s pay scheme at Kellogg’s has been running, as part of 1600 employee contracts, for over 25 years. A poll of Kellogg’s employees shows that 97% feel it is a great perk. 56% of employees will use the extra week’s pay for Christmas presents, 22% on food and drink over the festive season and 18% for a holiday in the New Year.


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