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[FULL STORY]
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TEA BREAK
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Avoid the dog house this Christmas and a Christmas story
[FULL STORY]
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ARCHIVE
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Issue 70
December 10, 2008
Vol. 1
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Issue 69
December 3, 2008
Vol. 1
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Issue 68
November 26, 2008
Vol. 1
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Issue 67
November 19, 2008
Vol. 1
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Issue 66
November 12, 2008
Vol. 1
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Issue 65
November 5, 2008
Vol. 1
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Issue 64
October 29, 2008
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Issue 63
October 22, 2008
Vol. 1
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Issue 62
October 15, 2008
Vol. 1
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Issue 61
October 8, 2008
Vol. 1
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Issue 60
October 1, 2008
Vol. 1
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Issue 59
September 23, 2008
Vol. 1
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Issue 58
September 17, 2008
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Issue 57
September 10, 2008
Vol. 1
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Issue56
September 3, 2008
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Issue 55
August 27, 2008
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Issue 54
August 20, 2008
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Issue 28
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Issue 53
August 13, 2008
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Issue 52
August 6, 2008
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Issue 26
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Issue 51
July 30, 2008
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Issue 25
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Issue 50
July 23, 2008
Vol. 1
Issue 24
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Issue 49
July 16, 2008
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Issue 23
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Issue 48
July 9, 2008
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Issue 47
June 27, 2008
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Issue 21
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Issue 46
June 25, 2008
Vol. 1
Issue 24
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Issue 45
June 18, 2008
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Issue 23
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Issue 44
June 11, 2008
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Issue 43
June 4, 2008
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Issue 42
May 28, 2008
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Issue 41
May 21, 2008
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Issue 40
May 14, 2008
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Issue 40
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Issue 39
May 7, 2008
Vol. 1
Issue 39
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Issue 38
April 29, 2008
Vol. 1
Issue 38
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Issue 37
April 23, 2008
Vol. 1
Issue 37
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Out To Launch... Nestlé Goes All Innocent
Nestlé, Unilever UK, Debbie & Andrew & Guinness, Cadbury, Kettle Foods
Nestlé is to launch a new brand of smoothies in the UK later this month in partnership with Australian juice-bar chain Boost Juice, in what is seen as an attempt to break the Innocent brand's stranglehold on the market. The two companies reportedly spent 18 months developing the co-branded Boosted Smoothies, which are made from fresh fruit, and will be sold in four different flavours through supermarkets includingSainsbury's and Asda.
Unilever UK is set to shake up the £45m fruit and herbal tea sector with the launch of a temptingly delicious new range, Lipton Fruit & Herbal Infusions. Available now, Lipton's latest offering will benefit from a £2m marketing package in 2009 and is poised to become a huge hit with consumers.
Premium sausage company Debbie & Andrew has signed an historic deal with Diageo – owners of world famous beer brand Guinness to produce a range of high quality, premium food products which use the Irish stout as a key ingredient. The cross-category range, which will be dual-branded Debbie & Andrew and guinness is a significant step change for the Yorkshire-based sausage makers who will develop products outside of their core sausage category for the first time. Launching into retail and foodservice in Spring 2009 and coinciding with the 250th anniversary of the signing of the lease by Arthur Guinness on the famous St James’s Gate Brewery, Guinness owner Diageo has chosen to tap into the food expertise of pig farmers turned food producers Debbie and Andrew Keeble, whose brand is renowned for its heritage, quality ingredients including high welfare British pork, and product innovation. The collaboration will combine the heritage and passions of both brands.
Cadbury will be reintroducing its Caramel bar as a standalone brand in early 2009. In line with a master branding strategy, Cadbury moved the Caramel bar under the Dairy Milk umbrella brand in 2003. However, the company has now decided to relaunch the product as a standalone brand.
Kettle Foods has introduced the new Sea Salt & Vinegar Kettle Brand baked potato chips. This product will be available in stores from January 2009.
[PRINTER FRIENDLY VERSION]
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