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TOP STORY & ANALYSIS
In NPD, More Is More

FMCG NEWS UPDATE
Supermarket Labelling Misleading
Co-Op CEO Targets Big Four
Divine Chocolate MD Honoured In New Year's List
Nestle's Mantra Remains Onwards And Upwards
Food Factories To Close
Down The Aisle... Birds Eye's Profits Up
Out To Launch... Wosits New Flavour
Supermarket News... Every Little Bit Helps- Tesco's Price Cuts
Beverage Bulletin... GlenDronach Distillery Defies Economic Downturn
Healthy New Year!

RETAIL
Up The High Street... M&S To Close Stores
Green Room... Reckitt Benckiser Launches Major Carbon Initiative

MARKETING
Sales & Marketing... Brains Need Water From Britvic
Movers & Groovers... New Marketing Director For Whyte & Mackay

CLICK AWAY
Internet Retailing... John Lewis Traffic Was Up 12 Times

TRENDS
Consumer Trends For 2009

TEA BREAK

We have smirnoff , why Siamease twins came to the UK and why why why ?? 

[FULL STORY]
 

Video Of The Week

Animation
 

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Issue 1   June 11, 2011

 
Out To Launch... Wosits New Flavour
Walkers, Nestlé, Rachel’s Organic, Bacheldre Watermill, Antony Worrall Thompson Organic soups

Walkers, the UK's No. 1 crisps and snack manufacturer, is adding a second flavour to their popular Wotsits brand. The iconic Cheesy flavour will be joined this month by the delicious Wotsits Flamin' Hot flavour. The Crisps, Snacks and Nuts category is huge in impulse and is currently growing at nearly 4%.
The Wotsits brand, worth £41m, continues to perform strongly in impulse and is showing growth of 10% which is outperforming the category. Wotsits is one of the fastest selling SKUs in Impulse but currently does not have a secondary flavour.

Nestlé has launched Toffee Crisp Clusters into the UK market in response to the increasing popularity of "sharing bags".

Rachel’s Organic, Britain’s leading organic dairy, has introduced an exciting new Luscious Low Fat Strawberry & Lime yogurt – available in Waitrose stores from early January. Simply made using the finest organic strawberries, a zingy squeeze of lime juice and the very best pasteurised organic milk, at less than 2% fat this delicious yogurt really is the perfect way to kick start your New Year!

Bacheldre Watermill is proud to announce its partnership with Aardman Animations and Pyrex, for the launch of Wallace and Gromit’s new adventure film ‘A Matter of Loaf and Death’. Bacheldre Watermill is offering fans the chance to copy the pair’s latest baking bonanza by launching a range of limited edition Wallace and Gromit stoneground organic flour.The film, which is to be premiered on Christmas Day at 8.30pm on BBC One, will see the pair transform their invention-stacked home into a fully functioning mill and bakery, Top Bun, but not without all the action and adventure we’ve all come to expect from the duo. 

Celebrity chef Antony Worrall Thompson has launched a delicious and satisfying range of four organic soups in a cup. Two of the range are unique in the UK as they are the first to contain free range chicken. The four  soups are-Organic Instant Free Range Chicken Soup, Organic Instant Free Range Chicken & Vegetable Soup, Organic Instant Tomato Soup, Organic Instant Vegetable Soup. Retailing at an RRP of £1.29 for a pack of four substantial 20g one-cup sachets, the Antony Worrall Thompson organic instant soups are available in Waitrose and Asda
.

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