Is It Ripe to Buy?

Issue 4

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TOP STORY & ANALYSIS

Maximising Return On Investment Of NPD

FMCG NEWS UPDATE

Walkers's Massive Sensations Spend

Does Size Count?

Heinz Could Be Acquisition Target

Is It Ripe to Buy?

Staying Together: Predicting The Future Of Customer Loyalty

Children Used In Marketing

Down The Aisle... Robert Wiseman Dairies Cut Prices To Farmers

Out To Launch... Enco Products Launches Debut Instant Porridges

Supermarket News... ASDA To Create 7000 Jobs

Beverage Bulletin... Constellation Europe Reinforce Eco Credentials

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Up The High Street... High Street Sales 10th Month Low

Green Room... Co-op Take Action To Save All Important Bees

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Sales & Marketing... New Easter Design For Guylian

Movers & Groovers... Tesco Appoints New FD

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Internet Retailing... Ocado £10m Financing

Yahoo And Walkers Campaign

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Generation Y Eating Preferences

Video Of The Week

This should bring a tear to your eye!

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Hate going to work ? And installing a husand.

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Issue 4

February 4, 2009

Is It Ripe to Buy?
New Technology measure condition of the fruit you buy

Pears

Pears

RipeSense labels, which tell shoppers when fruit is ripe to eat, are to be introduced in British supermarkets The colour-coded labels are to be tried in Tesco stores. RipeSense packs feature a traffic light-style system to measure the condition of the fruit inside.

When the sensor shows red, the fruit is crunchy, orange indicates it is firm and yellow means it is juicy. The sensors react to aromas released by the fruit during the ripening process and change colour to indicate the state of the fruit. More on this story
[PRINTER FRIENDLY VERSION]

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