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Video Of The Week
This should bring a tear to your eye!
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TEA BREAK
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Hate going to work ? And installing a husand.
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ARCHIVE
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Issue 3
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Issue 71
December 17, 2008
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August 27, 2008
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August 20, 2008
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August 13, 2008
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August 6, 2008
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July 30, 2008
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July 16, 2008
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Issue 48
July 9, 2008
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Issue 47
June 27, 2008
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June 25, 2008
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June 18, 2008
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June 11, 2008
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June 4, 2008
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Issue 42
May 28, 2008
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Issue 41
May 21, 2008
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Issue 40
May 14, 2008
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Issue 39
May 7, 2008
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Issue 38
April 29, 2008
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Issue 37
April 23, 2008
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Issue 37
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Out To Launch... Enco Products Launches Debut Instant Porridges
Enco Products, Unilever, Boots, Birds Eye, P&G, Gillette Venus
Caribbean food and drink specialist Enco Products is boosting the hot cereals market with the launch of its first range of instant porridges. The new breakfast line-up consists of three oatmeal-based varieties (homestyle, banana flavoured and cinnamon raisin flavoured), plus some Caribbean favourites - cornmeal homestyle and green banana porridges. Quick and easy to prepare, each of the five variants can be prepared in its own cup in only 5 minutes by simply adding boiling water.
Unilever will reposition its Peperami brand later this year as a healthier snack choice on the back of the launch of two additional lines. It will add a barbecue variant of the original Peperami in April and a beef jerky product in September, which it will promote as being lean meat. It will also roll out a fresh strapline. Current Peperami ads carry the tagline 'Peperami: it's a bit of an animal', and feature the animated 'Animal' character it introduced in 1993.
Boots is to have a major relaunch of No7, the UK's biggest cosmetics and skincare brand.The revamp will be rolled out across all aspects of the brand, including the product offering, packaging and positioning. The retail chain has begun customer research, but does not plan to carry out the overhaul until 2012.
Birds Eye, is re-launching its Omega-3 Fish Fingers with even more Omega-3 for mums looking to provide healthy options for their kids. Rolling out across the UK from 4th February 2009, the product has 33% more Omega-3 than the original Birds Eye Omega-3 fish finger.
P&G, Gillette Venus, is introducing Embrace, a new premium 5-blade ladies razor. The first 5 blade razor for women, Embrace will target consumers looking for a more premium offering and will roll out across the UK from the end of January. The female razors market is worth a massive £14.2m in the UK and the Gillette Venus brand holds a staggering 60.2% share. Building on the current success and in-depth development of the existing Venus brand, Embrace offers women five blades for an amazingly close shave and dramatically smooth skin. A flatter pivoting head flexes around women’s curves to remove virtually every hair and a Protective Ribbon of Moisture adds a smooth glide to the shaving process. As well as a soft gel handle for extra grip, Embrace comes with a new stylish shower pod for easy storage of both razor and blades.
[PRINTER FRIENDLY VERSION]
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