Ginsters, is launching a breakfast roll this month designed to capitalise on the growing breakfast on-the-move snacking occasion and offer a tasty alternative for casual savoury snacking across the remainder of the day. Available from the end of January, the All Day Breakfast Roll contains fresh British pork sausagemeat with chopped egg, bacon and a dash of tomato sauce wrapped in light puff pastry.
The Weetabix Food Company is to extend its Alpen range with the launch of Alpen High Fibre, a bold, tasty new variant of the classic muesli breakfast cereal, which provides 25% of an adult's RDA of fibre in each 45g bowl. The launch of Alpen High Fibre, which is made with toasted oat and bran flakes with high fibre oat clusters, delicious hazelnuts and juicy raisins, will be supported by trade activity and consumer PR with further brand support to follow in the year.
Canned fish supplier John West has launched a can of tuna that does not need draining as part of a £3m marketing campaign.
Pringles, the UK’s No. 1 large sharing snacks brand, is adding an exotic Zesty Lime and Chilli flavour to its hugely popular range. Available in a 155g large sharing can, Pringles Zesty Lime N’ Chilli will be in stores from February.
Mymuesli is launching a limited edition Valentine’s Day ‘Love Crunch’ for cereal romantics wanting to tantalise their lover’s taste buds between the sheets this Valentine's Day. ‘Love Crunch’ is just what cupid ordered, packed with sensuous and healthy organic ingredients guaranteed to lift the libido and nourish the heart. And all this goodness comes delivered in specially designed ‘l love you’ packaging.
