Issue 5   < Cover page TOP STORY & ANALYSIS Faster, Better and Cheaper - At £970, NPD Does Not Get Better Than This! Ah, Mr Bond, We’ve Been Expecting You. FMCG NEWS UPDATE P&G: Value Messaging Will Drive Growth The End Of Cheap Food Is Insight GlaxoSmithKline Cut 6,000 Jobs Globaly Dairy Firm Arla To Shed 130 Jobs And Create 100 New Jobs In Leeds Unilver's New CEO Faces Slow Down Down The Aisle... Additive Ban List Participants Out To Launch... Ginsters All Day Breakfast Roll Supermarket News... M&S See Improved Sales Beverage Bulletin... Portman Group Defends Baroness Coussins RETAIL Up The High Street... Subway Plans For 600 UK Shops Green Room... Green Claims Code In Advertising MARKETING Sales & Marketing... Birds Eye Makes Your Pound Go Further Movers & Groovers... Booting up Boots Facebook And Other Social Networking Sites Face A Critical Year CLICK AWAY Internet Retailing... Tesco Launch Online Fashion TRENDS How To DIY … Loyalty Programs Test Your Idea's For £970- Early Concept Testing   Find out more on how you can test your ideas from as little as £970 per concept.     [FULL STORY]   Video Of The Week The Smartest man in the world...Enjoy its tongue in cheek. [FULL STORY]   TEA BREAK Apologies to all you blondes out there...Oops that me   And Budweiser's Clydesdale Fell in Love       [FULL STORY]   EXTRAS Feedback Send to a colleague Unsubscribe SUBSCRIBE Email Address: First Name: Last Name: Title: Company: Add Remove Send As HTML SEARCH Search for articles containing: PRIVACY STATEMENT Privacy Statement ARCHIVE Issue 4 January 28, 2009 Vol. 2 Issue 39 Issue 3 January 21, 2009 Vol. 2 Issue2 January 14, 2009 Vol. 2 Issue 1 January 7, 2009 Vol. 2 Issue 71 December 17, 2008 Vol. 1 Issue 70 December 10, 2008 Vol. 1 Issue 69 December 3, 2008 Vol. 1 Issue 68 November 26, 2008 Vol. 1 Issue 67 November 19, 2008 Vol. 1 Issue 66 November 12, 2008 Vol. 1 Issue 65 November 5, 2008 Vol. 1 Issue 64 October 29, 2008 Vol. 1 Issue 63 October 22, 2008 Vol. 1 Issue 62 October 15, 2008 Vol. 1 Issue 61 October 8, 2008 Vol. 1 Issue 60 October 1, 2008 Vol. 1 Issue 59 September 23, 2008 Vol. 1 Issue 58 September 17, 2008 Vol. 1 Issue 57 September 10, 2008 Vol. 1 Issue56 September 3, 2008 Vol. 1 Issue 55 August 27, 2008 Vol. 1 Issue 54 August 20, 2008 Vol. 1 Issue 28 Issue 53 August 13, 2008 Vol. 1 Issue 52 August 6, 2008 Vol. 1 Issue 26 Issue 51 July 30, 2008 Vol. 1 Issue 25 Issue 50 July 23, 2008 Vol. 1 Issue 24 Issue 49 July 16, 2008 Vol. 1 Issue 23 Issue 48 July 9, 2008 Vol. 1 Issue 47 June 27, 2008 Vol. 1 Issue 21 Issue 46 June 25, 2008 Vol. 1 Issue 24 Issue 45 June 18, 2008 Vol. 1 Issue 23 Issue 44 June 11, 2008 Vol. 1 Issue 43 June 4, 2008 Vol. 1 Issue 42 May 28, 2008 Vol. 1 Issue 41 May 21, 2008 Vol. 1 Issue 40 May 14, 2008 Vol. 1 Issue 40 Issue 39 May 7, 2008 Vol. 1 Issue 39 Issue 38 April 29, 2008 Vol. 1 Issue 38 Issue 37 April 23, 2008 Vol. 1 Issue 37 Issue 5   June 30, 2011 Faster, Better and Cheaper - At £970, NPD Does Not Get Better Than This! Early Concept Testing Over the years many products have been launched which have transformed consumers’ lives. The invention of the automatic sliced bread machine 81 years ago revolutionised how bread could be made, used, stored and sold.   Find out more on how you can test your ideas from as little as £970 per concept.   Testing new ideas is now faster and more cost effective than ever before. Our database containing thousands of already tested new ideas, and our validated volume predictor, allows us to test your concepts faster, better and cheaper than ever before.   The Oxford Research Agency is one of the leading suppliers of Simulated Test Markets, with validated volume and value forecasts conducted across the globe. Applying this knowledge, we have developed a new Early Concept Testing approach, which provides the outputs needed to identify winning ideas:-   Concept Hot Spots – highlighting the key motivators both of pack and concept wording Concept Volume Potential – validating early volume forecast built from our main volumetric model Benchmarking – positioning against in-market successful product launches for improved success Brand Equity – understanding what the concept brings to an existing brand 5W’s – determining who, what, where, when and how the product will be purchased and used Visual Response – examining responses using new visual techniques for a more qualitative understanding of consumer behaviour   Last year, we tested hundreds of new ideas for launch in 2009. These products are already appearing on-shelf and making a big impact.   With over 60% of the products recommended for launch by The Oxford Research Agency remaining in market, can you afford to test your new ideas in any other way?   For more information, visitwww.tora.co.uk or contact Chris Sinclair, Managing Director, on +44 (0)1865 72 82 72 or email chris.sinclair@tora.co.uk     The small print! 7 day turnaround of results from the start of fieldwork £970 per concept, minimum of 3 concepts tested per study Discounts provided for 10 or more concepts and for on-going research programmes N=150 per concept, Rep Primary Grocery Shoppers Sample Targeted samples down to 1% or lower penetrations available – please ask for more details Questionnaire is adaptable to your needs Maximum of 2 open-ended questions per concept – full verbatim responses supplied Concept Potential Volumes – validated model built from our volumetric forecasting model All data compared to our launched database and relevant category benchmarks Free, full presentation with every study For full details, please contact chris.sinclair@tora.co.uk           [PRINTER FRIENDLY VERSION] Published by diane@emailgatherers.co.uk - FMCGenews Copyright © 2009 FMCG. 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