Issue 6   < Cover page TOP STORY & ANALYSIS Food and Drink is dead. Long live Food & Drink FMCG NEWS UPDATE Food & Drink Sales Recession Proof Delhaize Says"Unacceptable Demands" By Unilever Feed Back From Functional Foods Gloom Danone's Faces Health Test Another Supermarket Enters Price War Paul Moody CEO Britvic Exposed P&G To Sell Or Not To Sell That is The Debate Sustainability Remains At Core Of Tesco Strategy Down The Aisle... Unilever Annual Profits Up 28% Out To Launch... Walls Launch “Authenticity And Honesty” RETAIL Up The High Street... DSG International Prepare For Rights Issue Green Room... Asda Joins Industry Packaging Council MARKETING Sales & Marketing... Britvic Will Handle Marketing For Lipton Tea Movers & Groovers... Former Co-Op Chief Is Next Today's MD First Time Brand Map CLICK AWAY Internet Retailing... Facebook How-To Guide: Create Business Pages And Ad Campaigns TRENDS In Beverage Industry, Sustainability Sells Climate Change Protest.   TEA BREAK Best Wave Ever and how to maintain a healthy level of insanity      [FULL STORY]   EXTRAS Feedback Send to a colleague Unsubscribe SUBSCRIBE Email Address: First Name: Last Name: Title: Company: Add Remove Send As HTML SEARCH Search for articles containing: PRIVACY STATEMENT Privacy Statement ARCHIVE Issue 5 February 4, 2009 Vol. 2 Issue 4 January 28, 2009 Vol. 2 Issue 39 Issue 3 January 21, 2009 Vol. 2 Issue2 January 14, 2009 Vol. 2 Issue 1 January 7, 2009 Vol. 2 Issue 71 December 17, 2008 Vol. 1 Issue 70 December 10, 2008 Vol. 1 Issue 69 December 3, 2008 Vol. 1 Issue 68 November 26, 2008 Vol. 1 Issue 67 November 19, 2008 Vol. 1 Issue 66 November 12, 2008 Vol. 1 Issue 65 November 5, 2008 Vol. 1 Issue 64 October 29, 2008 Vol. 1 Issue 63 October 22, 2008 Vol. 1 Issue 62 October 15, 2008 Vol. 1 Issue 61 October 8, 2008 Vol. 1 Issue 60 October 1, 2008 Vol. 1 Issue 59 September 23, 2008 Vol. 1 Issue 58 September 17, 2008 Vol. 1 Issue 57 September 10, 2008 Vol. 1 Issue56 September 3, 2008 Vol. 1 Issue 55 August 27, 2008 Vol. 1 Issue 54 August 20, 2008 Vol. 1 Issue 28 Issue 53 August 13, 2008 Vol. 1 Issue 52 August 6, 2008 Vol. 1 Issue 26 Issue 51 July 30, 2008 Vol. 1 Issue 25 Issue 50 July 23, 2008 Vol. 1 Issue 24 Issue 49 July 16, 2008 Vol. 1 Issue 23 Issue 48 July 9, 2008 Vol. 1 Issue 47 June 27, 2008 Vol. 1 Issue 21 Issue 46 June 25, 2008 Vol. 1 Issue 24 Issue 45 June 18, 2008 Vol. 1 Issue 23 Issue 44 June 11, 2008 Vol. 1 Issue 43 June 4, 2008 Vol. 1 Issue 42 May 28, 2008 Vol. 1 Issue 41 May 21, 2008 Vol. 1 Issue 40 May 14, 2008 Vol. 1 Issue 40 Issue 39 May 7, 2008 Vol. 1 Issue 39 Issue 38 April 29, 2008 Vol. 1 Issue 38 Issue 37 April 23, 2008 Vol. 1 Issue 37 Issue 6   June 8, 2011 Out To Launch... Walls Launch “Authenticity And Honesty” Kerry Food’s, The First Touch Group, Magners, Aimia Foods, Premier Foods, Weight Watchers, GSK, Kraft Foods, Divine Chocolate, Kellogg's Kerry Food’s has launched a range of pastry products under its new Wall’s branding emphasising “authenticity and honesty”. Packaging for the new range, which will include Cornish pasties, pork pies and sausage rolls, will feature “an idealised English countryside and bountiful farmland” to send a message about care and craft in the manufacturing process. The new brand identity was created by Ziggurat brands in collaboration with advertising agency Beattie McGuiness Bungay (BMB) following the latter’s win of the account in late 2007 on a brief to reposition the sausage product following media reports linking processed meat to cancer.   The First Touch Group has launched a drinking water on the UK market that originates from Tasmania. First Touch water is produced using "pure rainfall", originating from Tasmania's North West region, the company said. It claims the water has not come into contact with the ground, and therefore has a low mineral content. Exclusive to the UK, First Touch is available to buy from firsttouchwater.com and is priced at £1 per 500ml bottle. The water is also available to buy in packs of 24 (500ml pet Sports Cap), priced at £24 (excl. VAT).     Magners is launching Magners Pear in the UK to broaden its product portfolio in the increasingly competitive cider sector. The launch will be backed with a multimillion pound advertising campaign taking in TV, outdoor, radio and press activity. Aimia Foods, the independent supplier of hot and cold beverages, has expanded its extensive vending offering with the introduction of Freshers Granulated Hot Chocolate. This addition secures the company's position as one of the market leaders in vending for quality and choice. In line with consumers demand for a more continental chocolate taste, the new and improved recipe has a higher cocoa content than standard vending chocolate.    Premier Foods, is launching a brand new range of Indian side dish accompaniments which are set to drive incremental sales and encourage trial of new products. The four variants - Bombay Potatoes, Saag Aloo, Tarka Dahl and Vegetable Curry - are available in 300g microwave pouches which can be conveniently heated in two minutes and taste great.  Indian accompaniments and convenience products are in very strong growth, with naans (+11%), puppodoms (+10%) and chutney (+5%) all showing excellent year on year sales increases. Microwaveable rice is faring even better, growing at +17.5% yoy with value sales of £122m. These sales demonstrate that there is a significant opportunity for a range of convenient vegetable side dishes.   Weight Watchers is adding a new exciting range of hand-held products to its already popular range of Iced Desserts and is set to drive major growth in the ice cream category, as well as reinvigorating the entire Weight Watchers Iced Desserts portfolio. The Weight Watchers Iced Dessert brand is currently worth £3.9m. The new range of Weight Watchers Iced Desserts, manufactured under license by Icefresh Foods, capitalises on the increasing demand for low calorie convenient products that deliver on taste and indulgence, yet boast a healthy appeal. A series of new product lines will be added to the range, starting with Weight Watchers Cones in two classic flavours - Strawberry & Vanilla and Chocolate & Vanilla - each with an RRP of £1.99 per 4-pack. A further two additional lines will be unveiled in Spring 2009.      GSK is adding a raft of new products under its Macleans, Aquafresh and Sensodyne banners, including the first major brand mouth spray, it claimed. The new Macleans Confidence range includes a toothpaste made with iso-active technology, which transforms the toothpaste from gel to foam for a better clean. It also features an alcohol-free mouthwash and the brand's first mouth spray, which has an antibacterial ingredient that kills bacteria at the root of bad breath. New lines under the Sensodyne and Aquafresh brands include Aquafresh Interdental Action - a vibrating toothbrush that provides a flossing effect. Consumer demand has led GSK to add a whitening variant to the Aquafresh Iso-active range, launched last year, and the foam concept is being introduced to two new Sensodyne lines. Kraft Foods launch Mikado, an exciting and unique chocolate biscuit snack specifically designed for on-the-go customers, supported by a £3m media campaign. The on-the-go biscuits snacking category is booming, achieving +16% growth and valued at £50m, and Mikado will help convenience retailers take advantage of the market. Mikado is available in three distinct formats: on-the-go snack 39g (17 sticks) priced at 69p (RRP) for impulse purchases, 3 x 39g multipack priced at £1.99 (RRP) for customers who want to plan ahead, and 75g priced at £1.19 (RRP) for a snack to share at home. All packs have real shelf appeal, and feature a 'flip top' opening for convenient snacking, as well as clear nutritional information so that customers are reassured that Mikado can fit into a balanced diet. The launch will be supported by a £3m media investment, including heavyweight TV advertising from April, and a bus campaign from June.    Divine Chocolate, the Fairtrade company co-owned by cocoa farmers, is launching a new addition to its Easter range. The Milk Chocolate Easter Egg with 6 Hand Finished Milk Chocolate Marc de Champagne Truffles (RRP £9.99, 240g) will initially be available from Oxfam stores across the country and selected Trago Mills stores, online from the brand new Divine Chocolate Shop www.divinechocolateshop.com and at www.ethicalsuperstore.com  Kellogg's has launched a new brand of baked muesli with the aim of delivering a £6m retail sales opportunity to retailers by growing the muesli category by 3.5% points. Called Nature's Pleasure, the launch comes as Kellogg's claims the muesli category needs a shake-up to turn around the five years of flat penetration it has experienced. A staggering 37% of shoppers still see muesli as dusty and tasteless. Kellogg's believes this, and the fact the category lacks a sense of enjoyment and pleasure, are the key barriers to growth. Kellogg's says its new range of muesli will help the trade get over these category hurdles. [PRINTER FRIENDLY VERSION] Published by diane@emailgatherers.co.uk - FMCGenews Copyright © 2009 FMCG. All rights reserved.

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