Whyte & Mackay has offered to create a personal, bespoke whisky for a couple who got engaged on Valentines Day. The brand's master blender Richard Paterson will create the whisky for the couple's wedding. The only catch? The couple must have the surnames Whyte and Mackay. “Marriage is about the perfect partnership — the union of two people who together, complete each other. To celebrate this, we are looking for a couple who got engaged on Valentine’s Day who have the names Whyte & Mackay."

Diageo, the world's biggest alcoholic drinks group, reported a 21% rise in half-year earnings on Thursday but cut its profits growth target due to the global economic slowdown. The London-based maker of Johnnie Walker whisky, Smirnoff vodka and Guinness beer reported earnings per share of 45.6% for the six months to Dec 31, compared with a consensus of 43.0 and a range of 40.9 to 46.8p.

Coca-Cola Co. beat analyst estimates with its fourth-quarter profits, but one-time charges brought down results and revenues declined, according to a report Thursday by the company. Atlanta-based Coca-Cola, the world’s largest beverage company, said fourth-quarter net income fell 18 %to GBP699m, or 43 cents a share, as it took about GBP351m in net one-time charges, primarily for restructuring costs, asset write-downs and impairment charges at Coca-Cola Enterprises

Irish whisky Jameson's is challenging drinkers on how well they know their film endings as part of a new campaign in the run-up to St Patrick's Day on 17 March. The "Perfect Finish" campaign is aimed at strengthening Jameson's links with film awards and festivals. Consumers buying a Jameson's and mixer will be able to take part on the promotion and stand the chance of winning prizes including DVDs or a holiday to an iconic film destination such as Thailand, LA or Tokyo.The trivia promotion runs through February to 31 March in 4,000 bars. To take part, bars have to purchase two 1.5 litre or four 70cl bottles.