Essential’s has launched  brand new organic, luxury mueslis, granola and cereals. There are seven in the range so you can mix’n’match and never get bored with breakfast.Superfoods Muesli,  Fairtrade Mango Muesli, Berry Crunch Muesli, Maple, Pecan & Cacao Cereal, Sunshine Crunch Cereal, Forest Fruits Granola, Fruit & Nut Granola 

Britvic is launching a new edition to its Drench water brand, called 'Juicy Drench', but will axe Robinsons Fruit Spring as a result. It will be available in convenience outlets, impulse sections of grocery and across the foodservice channel from mid-March as single-serve 440ml bottles.

L'Oreal is planning to launch lower-priced products in an attempt to stop consumers switching to budget beauty brands. The world's biggest cosmetics group will release new skincare products in its L'Oreal Paris and Garnier Essentials ranges priced at  £8 and £4.45 respectively. It will also introduce smaller sizes of its luxury brands to make them more accessible to shoppers who can't afford the larger size products. L'Oreal has faced increased competition from supermarkets selling budget lines, such as Aldi's Lacura range and Tesco's recently introduced All About Face range, which both include products that retail for less than £2.

UK baker Warburtons has extended its bread roll range and revamped the packaging across all existing products. Warburtons Lunch Rolls comprise of 'premium' rolls available in three varieties - White, Wholemeal and Grains & Seeds - and will be available to retailers from early March. The new look packaging has been designed to "maximise standout on shelf", the company said and to present consumers with a "complete rolls range".

Asda is reported to be close to launching a new healthy eating range for children, based on the TV show LazyTown. The range builds on existing initiatives, with the retailer already listing LazyTown clothing within its George children’s clothing offer. It is believed that Asda's 'Great Stuff' childrens food range will carry LazyTown branding.