Changing your pack design and structure has been shown to significantly increase sales by up to 30%, worth the same as spending £1.8m in advertising every year.

Brands with over £2billion of sales have been tested by The Oxford Research Agency this year alone, benefiting from optimised designs which will increase sales.

Tropicana Smoothies is offering an MP3 of the soundtrack for its latest ad for free due to public demand.

Archie Norman, the former Tory MP, has lured a number of British supermarket executives to run the Coles chain in Australia, to which the former Asda boss is a senior adviser.

Underlying sales at J Sainsbury rose by 3.4 % in the first quarter of its financial year, putting the supermarket group behind Tesco’s 3.5% increase and Wm Morrison’s 7% rise over similar periods.

Britain's mobile phone giants are baulking at the likelihood of a major pricing shake-up planned by Viviane Reding, the European telecoms commissioner.

Woolworth's chief executive, Trevor Bish-Jones, has been asked by the board to step down after more than six years at the helm.

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