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ARCHIVE
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Issue 45
June 18, 2008
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June 4, 2008
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May 28, 2008
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Issue 40
May 14, 2008
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May 7, 2008
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Vol. 1
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April 23, 2008
Vol. 1
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Issue 36
April 16, 2008
Vol. 1
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[MORE]
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Issue 46
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4 September, 2010
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Megatrends for 2008 from food&drink towers
The three most widely recognised megatrends are convenience, health and indulgence.
There are three megatrends influencing new product development, marketing decisions, promotional and growth strategies within the food&drink industry: convenience, health and indulgence/premiumisation.
[FULL STORY]
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Capitalising on the megatrends of health, premiumness and convenience
Chris Sinclair, Managing Director (Joint), The Oxford Research Agency comments on megatrends
Making the most of the big drivers of volume in food and drink is the major priority for all food and drink manufacturers. But scratch the surface and the complexity of the challenge to meet these trends becomes more apparent.
[FULL STORY]
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RETAIL
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Down The Aisle... Greencore Group finds murky waters
Greencore Group, Booker, Bunge, Moy Park, Unilever, Nestle, Cadburys
Greencore Group has uncovered a “deliberate concealment of costs” at its mineral water business. The concealment had led to a “material misstatement” of financial performance for 2006, 2007 and the current financial year, Greencore said.
[FULL STORY]
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Out To Launch... Budweister launches new sauce range
Budweiser, Pepsi, Waitrose, Pringles, Birds Eye, Superdrug
Beer brand Budweiser has launched a new line of Genuine Sauces, which includes three barbecue sauces, two wing sauces and a marinade.
[FULL STORY]
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Supermarket News... Supermarkets bloom
Grocery market share figures, Mario’s, Asda, Waitrose, Sainsbury's online, Sainsbury's Basics
The latest grocery market share figures show strong year-on-year sales growth in the grocery sector but food price inflation figures have been over-cooked.
[FULL STORY]
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Beverage Bulletin... Overzealous restrictions on promotion of alchhol
The Wine and Spirit Trade Association, SABMiller, Heineken NV
The Wine and Spirit Trade Association (WSTA) is behind a campaign aimed at consumers who are concerned about overzealous restrictions on the promotion of alcohol.
[FULL STORY]
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Up the High Street... Primark put on the rack by TV program
Primark, Debenhams, Marks & Spencer, Barclay, Retail spending in May
Jobs lost in India as Primark is put through the ringer by the BBC One’s Panorama program.
[FULL STORY]
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Green Room...World's first accreditation scheme on carbon emissions
The Carbon Trust, online, Chocolate Truffle Company
The Carbon Trust, a government-funded body that advises firms on carbon-emission reduction, is launching the world's first accreditation scheme for organisations that actively reduce their carbon emissions.
[FULL STORY]
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MARKETING
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Sales & Marketing... Grolsch Icon gets 21st Century Update - original swingtop bottle unveils new identity
Boots, Southern Comfort, McCain Heinz Deli Mayo Highland Spring, Cobra Beer, Scrumpy Jack, The Big Chill Festival, StrawberryFrog, Unilever
Great design isn’t limited to fast cars and sleek buildings, and that’s why the Dutch have ensured that the iconic appeal of their classic Grolsch swingtop bottle has been retained in its new 21st Century re-design.
[FULL STORY]
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Movers & Groovers... Northern Foods finance director leaves company
Northern Foods, Sainsbury's, Woolworths & Tesco, AAR, Halfords Group & Tesco
Jeremy(Jez) Maiden, Northern Foods finance director, has announced is to leave the Hull-based food manufacturer.
[FULL STORY]
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UK Agencies sparkle at Cannes
Fallon, London, won a Grand Prix for "Gorilla"
UK agencies have racked up 80 mentions on the Film Lions shortlist, released in Cannes.
[FULL STORY]
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Unilever and P&G ad spend to stay the same
Generally, whenever there’s a downturn, it’s heralded by a flurry of new business because people suddenly have issues
Two of the world’s biggest advertisers, Unilever and Procter & Gamble, reassured media owners and advertising companies that they would not cut their marketing budgets.
[FULL STORY]
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Advertising is Dead, Long Live Packaging
Brands demanding unique positioning in the consumer’s mind demand unique packaging.
It’s no secret that most conventional advertising isn’t cutting it.
[FULL STORY]
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