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TEA BREAK
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"Sports make you health" Olympic condom ads. And How to be the perfect girlfriend
[FULL STORY]
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ARCHIVE
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Issue 50
July 23, 2008
Vol. 1
Issue 24
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Issue 49
July 16, 2008
Vol. 1
Issue 23
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Issue 48
July 9, 2008
Vol. 1
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Issue 47
June 27, 2008
Vol. 1
Issue 21
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Issue 46
June 25, 2008
Vol. 1
Issue 24
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Issue 45
June 18, 2008
Vol. 1
Issue 23
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Issue 44
June 11, 2008
Vol. 1
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Issue 43
June 4, 2008
Vol. 1
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Issue 42
May 28, 2008
Vol. 1
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Issue 41
May 21, 2008
Vol. 1
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[MORE]
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Issue 51
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4 September, 2010
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RETAIL
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Down The Aisle... Reckitt Benckiser 18% rise in profits
Reckitt Benckiser, Kraft Foods, Unilever, Diageo, Arla Foods, Nestle
Reckitt Benckiser, the world's biggest manufacturer of household cleaning products, has announced an 18% rise in profits.
[FULL STORY]
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Out To Launch... McVities launch new snack cake range
McVities, InBev UK, PepsiCo, Bernard Matthews, Maritime Foods
UK biscuit maker McVities, part of United Biscuits, is spending £27m on a redesign of its impulse snack cakes range.
[FULL STORY]
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Up The High Street... Its not all bad news
The Summer Sales, Woolworths, John Lewis's, Marks & Spencer
The Summer Sales have bought no respite for beleaguered retailers as they reported plummeting sales volumes in July.
[FULL STORY]
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Supermarket News... Minister tells supermarkets what to do
Buy-one-get-one-free, OFT, Asda, Lidl, Sainsbury's, Netto, Sainsbury's invents Bellaverde, Waitrose, Tesco Personal Finance, Tesco’s, Retail sales figures, Sainsbury's, Asda & First Milk, Nisa-Tod
Environment minister Joan Ruddock has urged supermarkets to end buy-one-get-one-free offers and instead recommended that they offer groceries for half price.
[FULL STORY]
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Beverage Bulletin... Cains Beer in troubled waters
Cains Beer Company, SabMiller, Review of labelling, Pernod Ricard, Stolichnaya vodka, Cobra Beer, SABMiller, Britvic, Fortune Brands
Cains Beer Company topped the sliders early on, shedding a third of its value as it posted a wider full-year pretax loss.
[FULL STORY]
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Green Room... Planting Seeds: Aim To Liberate Diets - and Wallets - From Supermarket
Plastic bags The European Commission, Marks & Spencers, Tesco straw-powered plant, Sainsbury's, Tesco, Marks & Spencer's
Think of it as Facebook meets the Farmer's Almanac: A social networking site for people who want to fight soaring food prices and global warming by growing their own food.
[FULL STORY]
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MARKETING
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Movers & Groovers... McCall resigns from Tesco
Tesco management changes, Barclays, Vodafone
Carolyn McCall, chief executive of Guardian Media Group, has stood down as a director of Tesco.
[FULL STORY]
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Sales & Marketing... Revlon &Jennifer Connelly
Revlon, Danone, Coca-Cola, McCain, Nestlé Confectionery, Product placement, Mars
Revlon has signed a deal with Oscar winner Jennifer Connelly to appear in an upcoming ad campaign.
[FULL STORY]
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Marketing faux pas par excellence
Marketing exec given further training
In a faux pas that had tabloid headline writers rubbing their hands with glee this week, a newly recruited Tesco.com marketing exec mistakenly added a pack of 12 condoms to a customer's list of recent purchases – instead of simply flagging them up as a promotional item.
[FULL STORY]
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TRENDS
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Riders on the Storm
"Value" has gone from an advertising buzzword to a brand imperative
The bad news keeps coming, fast and furious. Houses are worth less, home-equity lines of credit are being suspended, jobs are at risk, wages aren't keeping up with inflation and energy prices continue to soar, eating away at disposable income.
[FULL STORY]
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Organics - fad or the future?
Global organic market worth over £20bn
Organic food has been one of the biggest trends in the food sector in recent years.
[FULL STORY]
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