Issue 51  

TOP STORY & ANALYSIS
Consumer Products That Failed

FMCG News Update
Unilever Is Looking For New CEO
Shoppers Go Frozen To Save Money
Bernard Matthews To Be More Bootiful
Online Muesli Pick 'N' Mix In UK
Uniq To Close Pudding Factory
Mile High Drinks check in at Waitrose

RETAIL
Down The Aisle... Reckitt Benckiser 18% rise in profits
Out To Launch... McVities launch new snack cake range
Up The High Street... Its not all bad news
Supermarket News... Minister tells supermarkets what to do
Beverage Bulletin... Cains Beer in troubled waters
Green Room... Planting Seeds: Aim To Liberate Diets - and Wallets - From Supermarket

MARKETING
Movers & Groovers... McCall resigns from Tesco
Sales & Marketing... Revlon &Jennifer Connelly
Marketing faux pas par excellence

TRENDS
Riders on the Storm
Organics - fad or the future?

TEA BREAK

 "Sports make you health" Olympic condom ads. And How to be the perfect girlfriend


[FULL STORY]
 

EXTRAS
Feedback
Send to a colleague
Unsubscribe

SUBSCRIBE
Email Address:

First Name:

Last Name:

Title:

Company:

Add Remove
Send As HTML


SEARCH
Search for articles containing:

PRIVACY STATEMENT
Privacy Statement

ARCHIVE
Issue 50
July 23, 2008
Vol. 1 Issue 24
Issue 49
July 16, 2008
Vol. 1 Issue 23
Issue 48
July 9, 2008
Vol. 1
Issue 47
June 27, 2008
Vol. 1 Issue 21
Issue 46
June 25, 2008
Vol. 1 Issue 24
Issue 45
June 18, 2008
Vol. 1 Issue 23
Issue 44
June 11, 2008
Vol. 1
Issue 43
June 4, 2008
Vol. 1
Issue 42
May 28, 2008
Vol. 1
Issue 41
May 21, 2008
Vol. 1

[MORE]

Issue 51   4 September, 2010

Consumer Products That Failed
Lesson learned -- don't mess with success

Sometimes good companies make very bad decisions.
 


[FULL STORY]
 

FMCG News Update
Unilever Is Looking For New CEO
Mr Cescau is its first sole chief ex­ec­utive

The search is on at Unilever for a replacement for Patrick Cescau, who turns 60 next year and is expected to step down at the company’s annual meeting in May.

[FULL STORY]
 
Shoppers Go Frozen To Save Money
According to Northern Foods

Supermarket shoppers are buying more frozen food instead of chilled fresh goods and are eating out less as they try to cut their food bills during the economic downturn, according to ready meals maker Northern Foods.


[FULL STORY]
 
Bernard Matthews To Be More Bootiful
Complete overhaul of its brand

Big Green Tick is the first range to appear under the new ‘Bernard Matthews Farms’ branding and all the products in this range will carry the bold Big Green Tick logo Bernard Matthews is planning a complete overhaul of its brand in the hope of recapturing the "bootiful" days of profitability it enjoyed as Britain's biggest poultry producer. Bernard Matthews is planning a complete overhaul of its brand in the hope of recapturing the "bootiful" days of profitability it enjoyed as Britain's biggest poultry producer.    

[FULL STORY]
 
Online Muesli Pick 'N' Mix In UK
Customers compile their dream muesli

Mymuesli.com has been a runaway success since launching last year, and now its coming to the UK.


[FULL STORY]
 
Uniq To Close Pudding Factory
Loss of 350 jobs

The Paignton factory will close in 2009 Uniq will shut down its Riviera Desserts operation at Paignton in the autumn of 2009.

[FULL STORY]
 
Mile High Drinks check in at Waitrose
The eagerly anticipated new antioxidant drink Mile High

The new arrival at Waitrose is Mile High, an all-natural, nutritional and healthy blended juice, with exceptional antioxidant strength designed to give your body a guilt-free pick me up.

[FULL STORY]
 

RETAIL
Down The Aisle... Reckitt Benckiser 18% rise in profits
Reckitt Benckiser, Kraft Foods, Unilever, Diageo, Arla Foods, Nestle

Reckitt Benckiser, the world's biggest manufacturer of household cleaning products, has announced an 18% rise in profits.


[FULL STORY]
 
Out To Launch... McVities launch new snack cake range
McVities, InBev UK, PepsiCo, Bernard Matthews, Maritime Foods

UK biscuit maker McVities, part of United Biscuits, is spending £27m on a redesign of its impulse snack cakes range.

[FULL STORY]
 
Up The High Street... Its not all bad news
The Summer Sales, Woolworths, John Lewis's, Marks & Spencer

The Summer Sales have bought no respite for beleaguered retailers as they reported plummeting sales volumes in July.

[FULL STORY]
 

Supermarket News... Minister tells supermarkets what to do
Buy-one-get-one-free, OFT, Asda, Lidl, Sainsbury's, Netto, Sainsbury's invents Bellaverde, Waitrose, Tesco Personal Finance, Tesco’s, Retail sales figures, Sainsbury's, Asda & First Milk, Nisa-Tod

Environment minister Joan Ruddock

Environment minister Joan Ruddock has urged supermarkets to end buy-one-get-one-free offers and instead recommended that they offer groceries for half price.

[FULL STORY]
 

Beverage Bulletin... Cains Beer in troubled waters
Cains Beer Company, SabMiller, Review of labelling, Pernod Ricard, Stolichnaya vodka, Cobra Beer, SABMiller, Britvic, Fortune Brands

Cains Beer Company topped the sliders early on, shedding a third of its value as it posted a wider full-year pretax loss.
 

[FULL STORY]
 
Green Room... Planting Seeds: Aim To Liberate Diets - and Wallets - From Supermarket
Plastic bags The European Commission, Marks & Spencers, Tesco straw-powered plant, Sainsbury's, Tesco, Marks & Spencer's

Think of it as Facebook meets the Farmer's Almanac: A social networking site for people who want to fight soaring food prices and global warming by growing their own food.

[FULL STORY]
 


MARKETING
Movers & Groovers... McCall resigns from Tesco
Tesco management changes, Barclays, Vodafone

GMG’s McCall resigns from Tesco Carolyn McCall, chief executive of Guardian Media Group, has stood down as a director of Tesco.
 

[FULL STORY]
 
Sales & Marketing... Revlon &Jennifer Connelly
Revlon, Danone, Coca-Cola, McCain, Nestlé Confectionery, Product placement, Mars

Jennifer Connelly new face of Revlon Revlon has signed a deal with Oscar winner Jennifer Connelly to appear in an upcoming ad campaign.

[FULL STORY]
 
Marketing faux pas par excellence
Marketing exec given further training

In a faux pas that had tabloid headline writers rubbing their hands with glee this week, a newly recruited Tesco.com marketing exec mistakenly added a pack of 12 condoms to a customer's list of recent purchases – instead of simply flagging them up as a promotional item.


[FULL STORY]
 

TRENDS
Riders on the Storm
"Value" has gone from an advertising buzzword to a brand imperative

The bad news keeps coming, fast and furious. Houses are worth less, home-equity lines of credit are being suspended, jobs are at risk, wages aren't keeping up with inflation and energy prices continue to soar, eating away at disposable income.

[FULL STORY]
 
Organics - fad or the future?
Global organic market worth over £20bn

Organic food has been one of the biggest trends in the food sector in recent years.

[FULL STORY]
 

Published by diane@emailgatherers.co.uk - FMCGenews
Copyright © 2008 FMCG. All rights reserved.
Created with Newsweaver