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TEA BREAK
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Stick humour and Squirrel thrill seeker
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ARCHIVE
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Issue 51
July 30, 2008
Vol. 1
Issue 25
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Issue 50
July 23, 2008
Vol. 1
Issue 24
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Issue 49
July 16, 2008
Vol. 1
Issue 23
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Issue 48
July 9, 2008
Vol. 1
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Issue 47
June 27, 2008
Vol. 1
Issue 21
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Issue 46
June 25, 2008
Vol. 1
Issue 24
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Issue 45
June 18, 2008
Vol. 1
Issue 23
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Issue 44
June 11, 2008
Vol. 1
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Issue 43
June 4, 2008
Vol. 1
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Issue 42
May 28, 2008
Vol. 1
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[MORE]
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Issue 52
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4 September, 2010
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FMCG News Update
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Coke's Health Brand Extension Fails
Coca-Cola would not comment on whether it would be scrapping the brand
The future of Cola-Cola’s fledgling Diet Coke Plus brand is in doubt after a number of supermarket chains have delisted the product from the shelves, less than a year after it was launched.
[FULL STORY]
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Now is not the time for new products to fail
And they don’t have to
Given the current economic climate, now is not the time for launching unsuccessful products that would heap more pressure on retailers and manufacturers alike. Therefore, to ensure that launched products will remain listed, The Oxford Research Agency reminds you of what matters to maximise your chances of success:
[FULL STORY]
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Social Network Campaign Brings Back Wispa Bar
Successful campaign on the MySpace and Facebook web sites
The Wispa chocolate bar is making a comeback for good, following a successful campaign on social networking sites demanding its return. Cadbury sold 20 million of the bars when it brought the brand back for a seven-week limited run trial in 2007.
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Becks Canvas - Insight To The Artists
Becks and the Royal College of Art
Inbev beer brand Beck’s has launched an integrated campaign to promote its new bottle labels designed by up-and-coming artists, as part of a brand awareness drive.
[FULL STORY]
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DIY Coke
In a kitchen in the south of England, two women are devising a recipe that could change the world
On a kitchen table two young women have assembled a variety of items. There are brown bottles, bags of white powder, a pestle and mortar, a collection of funnels, a roll of silver gaffer tape. There is a drill. There is a whisk.
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Price Cuts From Netto The Real Thing
Products people want to buy
There has been a deluge of price cutting activity over recent weeks with food retailers making great efforts to help consumers stretch their budgets that little bit further in these increasingly tough times.
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Top 500 Superbrands
Strong brands are driving business growth and beating market turmoil
Bakers and snack makers with healthy brands in their portfolio will boost consumer loyalty, confirms fresh figures from the latest league table of 500 UK superbrands.
[FULL STORY]
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The Return Of Holland Pies
Back to Basics
The new boss of Hollands Pies has pledged to revive the flagging brand by going back to basics.
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RETAIL
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Down The Aisle... AG Barr Buys Rubicon
AG Barr, Groupe Danone, Regional Food Group, Consumers, Uniq, Unilever, First Milk, Bakkavör, Northern Foods
AG Barr, has announced that it has agreed a £60m deal to acquire fruit juice business Rubicon.
[FULL STORY]
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Out To Launch... Anchor Launches Unsalted Free-Range Butter
Anchor, Marhaba Halal Food, Natra, Harry's Nuts, The Famous Grouse, Waitrose, Calypso Soft Drinks and Disney Consumer Products, Livwell, Morrison Bowmore Distillers
Just as the FSA calls for a further reduction of salt in our diets, Anchor, The Free-Range Butter Company is launching its first ever unsalted variant.
[FULL STORY]
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Supermarket News... Whole Foods Announce £9m Loss
Whole Foods, Sainsbury's, Lidl, The Co-operative Group, Competition Appeals Tribunal, Asda, own brands
The UK division of Whole Foods Market, Fresh & Wild Ltd, has posted an 18.5% increase in sales to £35.9m for the year to September 30th 2007, while reporting a loss of £9.9m.
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Beverage Bulletin... £5 For A Pint CAMRA Predict
Coca-Cola and Pepsi, Ex Cellar, Heineken, InBev UK, Diageo, Coca-Cola & Olympics, PepsiCo, Magners, MillerCoors
The Campaign for Real Ale (CAMRA) has predicted that rising beer prices could see the cost of a pint reach the £5 mark by the 2012 Olympics in London.
[FULL STORY]
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Green Room... Britvic Go Lighter
Britvic, Britain's organic milk, Dairy industry
Leading soft drinks company Britvic has announced it is reducing the amount of packaging in the UK's favourite squash brand, Robinsons, with the introduction of a new lighter bottle.
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Up The High Street... Alliance Boots Buys % In Athos Farma
Alliance Boots, Ikea, Parking charges, Tesco Personal Finance, (TPF) Starbucks, John Lewis Ombudsman, Retail space
Alliance Boots, the health and beauty retailer, has announced plans to purchase a 25% stake in Brazilian pharmaceutical wholesaler Athos Farma.
[FULL STORY]
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MARKETING
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Survey Says Fewer Brand Decisions Made At The Shelf
"More and more of our communication is moving to store," A.G. Lafley, chairman and chief executive at Procter & Gamble
It has become common for those in consumer products to state that 70% of all decisions on what brand to buy are made at the shelf.
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Sales & Marketing... Shortlist for 2007/2008 Adslogans
Irn Bru, Simply Organic, Hovis, Carling Cold Beer Amnesty Truck, Diageo, Lipton, Inbev, Dairy Crest's, Hovis, Premier Foods, Jordans, Rude Health, Kellogg's
Irn Bru and The Leith Agency’s ‘Feel Phenomenal’ campaign (see the video) has been nominated as Slogan of the Year by Slogan archive, AdSlogans.
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Movers & Groovers... SABMiller Expands HR Director’s Role With New Appointment
SABMiller Group, Woolworths,Carrefour, Tesco, Thorntons, Whitbread, Fortune Brands
London-based brewery SABMiller group has appointed Tony van Kralingen as director of human resources and supply chain.
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Real Women Not as Good as Skinny Women in Ads
Evaluations of the brands, are actually lower
The move by marketers to use "real" looking women has brought them positive publicity and, along with it, sales. A new study by professors at the College of New Jersey and Villanova University, however, suggests that these very same companies might have actually done better if they did away with using everyday women as models and just stuck with, well, real models.
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TRENDS
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Look For A Fresh Image In Lean Times
Example Whole Foods Market
As the economy gets leaner the trend for Gold Plated brands is to persuade the consumer that what they are buying is worth the money, it's becoming more and more important. Whole Foods market in America is one such company.
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