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TEA BREAK
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The IT crowd-men without women, success and the worlds greatest body painting
[FULL STORY]
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BLUNDERS
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The Launch Of The Wine Gang
www.thewinegang.com is a revolutionary new online publication that unites five of the UK’s top wine communicators in a common mission: to sniff out the best wines in the UK.
[FULL STORY]
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ARCHIVE
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Issue 57
September 10, 2008
Vol. 1
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Issue56
September 3, 2008
Vol. 1
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Issue 55
August 27, 2008
Vol. 1
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Issue 54
August 20, 2008
Vol. 1
Issue 28
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Issue 53
August 13, 2008
Vol. 1
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Issue 52
August 6, 2008
Vol. 1
Issue 26
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Issue 51
July 30, 2008
Vol. 1
Issue 25
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Issue 50
July 23, 2008
Vol. 1
Issue 24
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Issue 49
July 16, 2008
Vol. 1
Issue 23
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Issue 48
July 9, 2008
Vol. 1
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[MORE]
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Issue 58
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4 September, 2010
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Tell Us What You Think About Fmcgenews
Thirsty? Here's a chance to win one of three bottles of champagne
Thanks to all our readers who took part in our survey last week.
If you missed our invitation to take part here is another chance, it will take about 5 minutes. You will be entered into a prize draw to win one of three bottles of Veuve Clicquot Champagne, the draw for the three winners is today at noon.
Please click the Survey link below
Survey
[FULL STORY]
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RETAIL
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Down The Aisle... Bottle Water Takes A Tumble
Aquafina and Volvic, Consumers, The Soil Association, Diageo, Unilever, Thortons, Fyffes
Sales of the world's best-known brands, including Aquafina and Volvic, have tumbled in some countries as weakening economies take a toll on household incomes.
[FULL STORY]
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Out to Launch... Häagen-Dazs Extend Range
General Mills, Bernard Matthews Farms, Burton's Foods, Grove Fresh Organic, Kellogg’s, Mars, Unilever, Red Tractor logo
General Mills is to extend its range of Häagen-Dazs ice creams on sale in the UK this winter with the launch of a caramel biscuit and cream variant.
[FULL STORY]
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Supermarket News... Asda Slash Food Prices
Asda, Sainsbury’s, Tesco, Sainsbury’s, The Co-operative Group, Spar UK, Morrisons, Asda, Sainsbury’s, Waitrose, Asda, Aldi’s, Sainsbury's, Sainsbury's dental surgery
Asda has announced over 5,000 price cuts and said that food price inflation has peaked. From tomorrow Asda will cut the price of every Smart Price product and is claiming shoppers could cut their shopping bill by 50% by switching.
[FULL STORY]
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Beverage Bulletin... La Martiniquaise Buys Glen Moray Distillery
The Glenmorangie Company, Constellation, Coors Brewers, Cobra Beer, Diageo, Beringer, Coors Light
The Glenmorangie Company has lined up the sale of its Glen Moray distillery in Scotland to French spirits company La Martiniquaise.
[FULL STORY]
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Green Room... Ice-Cream Firm Call For Wind Power
Windpower The Scottish Food and Drink Federation, Welsh Farm Organics
The founder of Scotland's biggest independent ice-cream firm has urged Britain's farmers and landowners to unite in forming the country's biggest windpower company.
[FULL STORY]
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Up the High Street... Habitat Needs To be The High Street Ikea
Ikea, Debenhams, John Lewis, Retailing rents London's West End, Poundland
Habitat should become more like its parent company Ikea in order to restore its fortunes, Habitat founder Sir Terence Conran said this week.
[FULL STORY]
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MARKETING
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Movers and Groovers... SABMiller Has New Marketing Director
SABMiller, Thorntons, Unilever
SABMiller has named its European marketing director Chris Taylor as group international brand director – a newly created role designed to "ensure closer coordination" across its international products.
[FULL STORY]
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Sales and Marketing... Unilever's First Mobile Internet Presence
Unilever, The New Covent Garden Soup, Mars, Coca-Cola, Tilda
Unilever is supporting the launch of Peperami.mobi, the snack brand's first mobile internet presence, with 'Animal Attacks', a rant-generator.
[FULL STORY]
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Pricing in an inflationary downturn
In the current environment, costs are rising as price sensitivity increases. Six tactics can help companies get pricing right.
Getting pricing right is always a challenge in an economic downturn, as decreasing demand, excess capacity, and greater price sensitivity all conspire to drive down prices.
[FULL STORY]
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Shorter Ads Are Better
Value in having a low-clutter environment
A study Neuro-Insight has researched that shorter commercial breaks featuring fewer brands are better liked and remembered by TV viewers.
[FULL STORY]
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