Own label and value brands have been growing on the back of consumers tightening their belts. Tackling this growth requires clients to change strategy. How are the successful manufacturers building sales against this trend?

Poor harvests, high oil prices and demand from emerging markets have pushed food inflation to its highest level for 20 years.

Poundland and 99p Store are sticking with their pricing policy and finding other ways to cope with inflation.

 

Figures showing the cost of several popular food items has started to fall.
 

I found this story on an American web site but I thought it was very interesting to anyone who would like automatic content updates on their websites.
 

Product packaging is one of the most influential tools companies use to persuade you to buy. It’s like that instant you lay your eyes on the Diet Coke bottle wrapped in a Roberto Cavalli animal print--you must have it. Beyond the package dressings there are creative methods of presenting the products themselves.