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TEA BREAK
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How clever is your right foot? And don't believe all you are promised.
[FULL STORY]
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Food&Drink Towers' Credit Crunch Survey
food&drink towers would like to find out how the credit crunch is affecting you - the food&drink industry. We'd really appreciate it if you could spare a few minutes to answerfive questions. In return, we'd like to enter you into a prize draw to win one month's free advertising on the homepage of the website (valued at £80).
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ARCHIVE
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Issue2
January 14, 2009
Vol. 2
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Issue 1
January 7, 2009
Vol. 2
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Issue 71
December 17, 2008
Vol. 1
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Issue 70
December 10, 2008
Vol. 1
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Issue 69
December 3, 2008
Vol. 1
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Issue 68
November 26, 2008
Vol. 1
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Issue 67
November 19, 2008
Vol. 1
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Issue 66
November 12, 2008
Vol. 1
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Issue 65
November 5, 2008
Vol. 1
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Issue 64
October 29, 2008
Vol. 1
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Issue 63
October 22, 2008
Vol. 1
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Issue 62
October 15, 2008
Vol. 1
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Issue 61
October 8, 2008
Vol. 1
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Issue 60
October 1, 2008
Vol. 1
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Issue 59
September 23, 2008
Vol. 1
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Issue 58
September 17, 2008
Vol. 1
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Issue 57
September 10, 2008
Vol. 1
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Issue56
September 3, 2008
Vol. 1
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Issue 55
August 27, 2008
Vol. 1
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Issue 54
August 20, 2008
Vol. 1
Issue 28
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Issue 53
August 13, 2008
Vol. 1
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Issue 52
August 6, 2008
Vol. 1
Issue 26
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Issue 51
July 30, 2008
Vol. 1
Issue 25
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Issue 50
July 23, 2008
Vol. 1
Issue 24
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Issue 49
July 16, 2008
Vol. 1
Issue 23
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Issue 48
July 9, 2008
Vol. 1
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Issue 47
June 27, 2008
Vol. 1
Issue 21
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Issue 46
June 25, 2008
Vol. 1
Issue 24
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Issue 45
June 18, 2008
Vol. 1
Issue 23
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Issue 44
June 11, 2008
Vol. 1
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Issue 43
June 4, 2008
Vol. 1
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Issue 42
May 28, 2008
Vol. 1
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Issue 41
May 21, 2008
Vol. 1
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Issue 40
May 14, 2008
Vol. 1
Issue 40
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Issue 39
May 7, 2008
Vol. 1
Issue 39
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Issue 38
April 29, 2008
Vol. 1
Issue 38
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Issue 37
April 23, 2008
Vol. 1
Issue 37
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Issue 3
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4 September, 2010
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Naturally Better by Design
Researching packaging is conducted in many different ways
Overtaking the removal of salt, sugar and fat, going Natural was the star of new product launches during 2008. Ensuring that sales boost through going natural is critical, and new Pack Design research is now available to predict sales changes from pack designs.
[FULL STORY]
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FMCG NEWS UPDATE
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Has Tesco's Discount Push Worked?
Questions are still being asked about Tesco's strategy in the UK
Tesco's Christmas was not as bad as some observers feared. Commentators had speculated that the supermarket would report its lowest sales growth for a decade.
[FULL STORY]
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2009 Tipped As Actively Healthy Year For Yogurts
Yogurts positioned on a passive health platform continue to dominate the market
With the traditional healthy image of yogurts, it is no surprise that products with a health positioning dominate launch activity in the sector.
[FULL STORY]
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Big Brewers Suffer Post-Christmas Hangover
Consumer demand has been affected by the current global economic slowdown
SABMiller, Diageo and Magners cider maker C&C group have all announced hits to their operations amidst fears of weakening consumer demand for beer and alcohol in the current global economic downturn.
[FULL STORY]
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Emmi's CAFFE LATTE
New Packaging Launched
Emmi is one of Europe's leading providers of premium dairy products, and the brand behind the best selling range of CAFFE LATTE iced coffee drinks have upgraded their packaging to incorporate a range of practical additions.
[FULL STORY]
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Producer |Reduces Reliance On M&S
The Leeds-based group, employs 900 staff
Northern Foods has said it had reduced its reliance on Marks & Spencer after the consumer downturn led to an increased focus on the value sector.
[FULL STORY]
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Down The Aisle... Tayto Snaps Up Local Crisp Maker
Tayto, Premier Foods, Findus, Glisten, Indulgent foods, Fair Trade’-style certification for European milk prices, Associated British Foods, Booker
UK snack group Tayto has snapped up local crisp maker Jonathan Crisp.
[FULL STORY]
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Out To Launch... Birds Eye Gives Consumers More Healthy Options
Birds Eye, the UK’s leading frozen food brand, is launching a new Healthy Options range nationally this February.
[FULL STORY]
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Supermarket News... Sainsbury's Acquires Morecambe Stadium
Sainsbury's & Morecambe Football Club, Booths, Spar, Tesco, The Co-operative Group, Morrisons, Sainsbury's, Asda, ALDI
Christie Park, the current home of Morecambe Football Club (MFC), is to be sold to supermarket company Sainsbury's in a deal that will enable work to begin on the club's new 6,800-capacity stadium.
[FULL STORY]
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Beverage Bulletin... Australia Day 2009
Australia Day 2009, The International Wine Challenge, Coca-Cola’s Glaceau, Diageo, China & beer manufacturing, Hydes Brewery, Fuller's, InBev’s
Australia Day 2009 will be celebrated in style in the UK next week with leading winemakers flying in for the occasion, which will culminate in consumer tasting's in both Edinburgh and London.
[FULL STORY]
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MARKETING
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Sales & Marketing... ‘Powerade’ Steps Up InnerGear Campaign
Powerade, Coke Zero's, Procter & Gamble, Unilever's, Wolf Blass, Coca-Cola
Powerade has just re-signed sponsorship deals with both the English and Welsh rugby teams. The sponsorship activity builds on ‘Powerade’s’ existing relationship with both of these teams and the brand’s strong presence within elite rugby.
[FULL STORY]
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Movers & Groovers... New President for ISBA
ISBA President Coors Brewers, DSG International, Magners maker C&C Group Vion, Marks and Spencer, Sainsbury's, Scottish & Newcastle UK
Coors Brewers CEO Mark Hunter is to be the new President of ISBA, the Voice of British Advertisers, it was announced.
[FULL STORY]
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The Downturn’s New Rules For Marketers
The old recession playbook won’t work this time around.
Around the world, marketing and sales executives are being asked to do more with less. It’s a demand many have heard in previous hard times, and most managers muddled through then.
[FULL STORY]
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Marketingjobs.co.uk
Today’s marketplaces have never been harder – there’s a credit squeeze on every company and individual. If you are a company you are looking to reduce costs and also still attract the best people.
[FULL STORY]
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CLICK AWAY
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Internet Retailing... Tesco Tunes In To The Art Of Twitter
Tesco has become one of the first British retailers to begin communicating with its customers through the social messaging service Twitter.
Tesco is harnessing the text-based messaging service to interact with customers and inform them of new offers and store openings.
[FULL STORY]
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TRENDS
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Generation G- Three Trend Drivers
That would be G for generosity and not G for greed
The current financial meltdown has led consumers to be more disgusted than ever (if that’s even possible) with greedy corporate execs who just don’t care. Many in the corporate world are so far removed from what is now an immensely better informed, more opinionated consumer arena, that their (non-)communications, their (inter-)actions, their entire behaviour is deeply out of tune with what consumers want and expect in the years to come. This didn’t happen overnight of course. The financial crisis was just the straw that broke the camel's back: consumers’ negative and raw emotions stem from too many brands who decided to stop caring a long time ago.
[FULL STORY]
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