This should bring a tear to your eye!

Colour coded labels that will tell you when the fruit is ripe to buy will be introduced into British supermarket shortly.

As retailing has progressed, businesses have become increasingly aware of the importance of the relationship between their brand and their customers.

More than a third of a million children, some as young as five, have been recruited to conduct market research for large companies, including toy and gadget manufacturers Mattel, Nintendo and snack companies Tizer, Wrigley's and Coca-Cola.