Issue 5  

TOP STORY & ANALYSIS
Faster, Better and Cheaper - At £970, NPD Does Not Get Better Than This!
Ah, Mr Bond, We’ve Been Expecting You.

FMCG NEWS UPDATE
P&G: Value Messaging Will Drive Growth
The End Of Cheap Food Is Insight
GlaxoSmithKline Cut 6,000 Jobs Globaly
Dairy Firm Arla To Shed 130 Jobs And Create 100 New Jobs In Leeds
Unilver's New CEO Faces Slow Down
Down The Aisle... Additive Ban List Participants
Out To Launch... Ginsters All Day Breakfast Roll
Supermarket News... M&S See Improved Sales
Beverage Bulletin... Portman Group Defends Baroness Coussins

RETAIL
Up The High Street... Subway Plans For 600 UK Shops
Green Room... Green Claims Code In Advertising

MARKETING
Sales & Marketing... Birds Eye Makes Your Pound Go Further
Movers & Groovers... Booting up Boots
Facebook And Other Social Networking Sites Face A Critical Year

CLICK AWAY
Internet Retailing... Tesco Launch Online Fashion

TRENDS
How To DIY … Loyalty Programs

Test Your Idea's For £970- Early Concept Testing

 
Find out more on how you can test your ideas from as little as £970 per concept.
 
 

[FULL STORY]
 

Video Of The Week

The Smartest man in the world...Enjoy its tongue in cheek.


[FULL STORY]
 

TEA BREAK

Apologies to all you blondes out there...Oops that me
 
And Budweiser's Clydesdale Fell in Love
 
 
 

[FULL STORY]
 

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Issue 5   4 September, 2010

Faster, Better and Cheaper - At £970, NPD Does Not Get Better Than This!
Early Concept Testing

Over the years many products have been launched which have transformed consumers’ lives. The invention of the automatic sliced bread machine 81 years ago revolutionised how bread could be made, used, stored and sold.
 
Find out more on how you can test your ideas from as little as £970 per concept.
 
 
 

[FULL STORY]
 
Ah, Mr Bond, We’ve Been Expecting You.
ASDA CEO Andy Bond calls for focus on Value not NPD

In his role as guest Editor of The Grocer this past weekend, Andy Bond told reporters that suppliers must focus on Value and not NPD. Additionally, listings would only be made on a strong business case and a very competitive price.
 
Will this approach prove successful for both ASDA, and its suppliers?
 
 

[FULL STORY]
 

FMCG NEWS UPDATE
P&G: Value Messaging Will Drive Growth
The strategy involves purchasing more advertising at a lesser cost.

P&G chief financial officer Jon Moeller said the packaged goods giant would continue focusing its advertising on the value message, while cutting costs internally to deal with current economic pressures.
 

[FULL STORY]
 
The End Of Cheap Food Is Insight
Forced to eat GM food

Consumers may be forced to eat more genetically-modified produce and fewer organic fruit and vegetables.

 


[FULL STORY]
 
GlaxoSmithKline Cut 6,000 Jobs Globaly
Glaxo, the world's second biggest drugs company behind Pfizer, employs about 100,000

GSK is putting the finishing touches to plans which will see in the region of 6,000 global positions axed as it faces up to the growing challenges in the industry.

 

 


[FULL STORY]
 
Dairy Firm Arla To Shed 130 Jobs And Create 100 New Jobs In Leeds
Firm intends to transfer cream production to Stourton from its creamery in Northallerton, North Yorkshire.

Dairy firm Arla has announced plans to create 100 new jobs in Leeds - but it is to close a North Yorkshire factory with the loss of 130 staff.

[FULL STORY]
 
Unilver's New CEO Faces Slow Down
Unilever will stick to its long-term targets as growth slows and what magic Paul Polman can conjure up

Unilever is set to show solid fourth-quarter underlying sales growth next week but this is set to falter in 2009 as the global slowdown bites and as a new Chief Executive takes his time to make his mark.

[FULL STORY]
 
Down The Aisle... Additive Ban List Participants
Heinz, McDonalds and Tesco, Grocer Price Index, Wrigley, Danone, Pinneys, Frozen food market, Eurobuns

Heinz, McDonalds and Tesco are among the first food and drink companies to sign up to a voluntary ban on six food colours associated with hyperactivity in young children, according to a new list published today by the Food Standards Agency.

 


[FULL STORY]
 
Out To Launch... Ginsters All Day Breakfast Roll
Ginsters, The Weetabix Food Company, John West, Pringles Zesty Lime N’ Chilli, Mymuesli

All Day Breakfast Roll RRP £1.59
Ginsters, is launching a breakfast roll this month designed to capitalise on the growing breakfast on-the-move snacking occasion and offer a tasty alternative for casual savoury snacking across the remainder of the day.
 

[FULL STORY]
 
Supermarket News... M&S See Improved Sales
Demand for food and drink Lidl, Waitrose, Tesco, Asda and Tesco, Supermarkets & the banks, Twice as fast trolley

The grocery multiples began to see improved sales success in January, although demand for food and drink is still weak.
 

[FULL STORY]
 
Beverage Bulletin... Portman Group Defends Baroness Coussins
Portman Group, Carlsberg, Arniston Bay, Scottish & Newcastle, Coca-Cola Classic, Duty tax hikes, SABMiller

Drinks industry body the Portman Group has leapt to the defence of former chief executive Baroness Coussins over her active role in shaping drinks labelling legislation in the House of Lords.

 


[FULL STORY]
 

RETAIL
Up The High Street... Subway Plans For 600 UK Shops
Subway, Boots, Marks & Spencer, Ladybird, Baugur, Starbucks

Subway
Subway has confirmed plans to open 600 new stores in the UK in a move set to strengthen its position as the UK's largest fast-food chain.
 

[FULL STORY]
 
Green Room... Green Claims Code In Advertising
Green Claims Code, Green’ credentials

The cross-industry Green Claims Code was first introduced by Defra in 1998, and subsequently revised in 2000 and 2003, to police environmental claims appearing on product packaging and in advertising material.
 

[FULL STORY]
 

MARKETING
Sales & Marketing... Birds Eye Makes Your Pound Go Further
Birds Eye, The Co-operative Group, Lynx, Dairy Crest, Unilever, Irn-Bru, General Mills UK, New Covent Garden Food Co,Whyte & Mackay, Famous Grouse whisky, Beam Global, Nestlé's, Harveys Sh

Birds Eye, is launching its first major television advertising of 2009 to support its £1 promotions across its iconic hero lines.


[FULL STORY]
 
Movers & Groovers... Booting up Boots
Alliance Boots, GlanbiaMarston, JJB Sports, Campden BRI

Stefano Pessina has expanded the role of his pharmacist fellow director and partner Ornella Barra at Alliance Boots, ahead of the second anniversary of his takeover with private equity group KKR.

 


[FULL STORY]
 
Facebook And Other Social Networking Sites Face A Critical Year
When Burger King wanted to win back increasingly health-conscious customers, it knew exactly where to turn.

The Whopper Sacrifice application on Facebook allowed users to delete 10 friends from their social networking page to get a free burger. Then when Fox Entertainment wanted to publicise teen film Juno, it also went to the social networking site, knowing it could capitalise on its 150m customer base.

 


[FULL STORY]
 

CLICK AWAY
Internet Retailing... Tesco Launch Online Fashion
Tesco, Shoppers survey, Woolworths

Tesco is set to launch an online fashion store selling its own-label clothing ranges. The UK's largest retailer wants to replicate the success of online fashion retailer Asos.
 

[FULL STORY]
 

TRENDS
How To DIY … Loyalty Programs
Loyalty programs are a great way to build sales

As a way to say "Thank you" to customers who frequent their store on a regular basis, retailers have created loyalty programs that emphasize the cultivation of their mutual relationship.
 

[FULL STORY]
 

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