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Test Your Idea's For £970- Early Concept Testing
Find out more on how you can test your ideas from as little as £970 per concept.
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Video Of The Week
The Smartest man in the world...Enjoy its tongue in cheek.
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TEA BREAK
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Apologies to all you blondes out there...Oops that me
And Budweiser's Clydesdale Fell in Love
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ARCHIVE
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Issue 4
January 28, 2009
Vol. 2
Issue 39
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Issue 3
January 21, 2009
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Issue2
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Issue 1
January 7, 2009
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Issue 71
December 17, 2008
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Issue 70
December 10, 2008
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Issue 69
December 3, 2008
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Issue 68
November 26, 2008
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Issue 67
November 19, 2008
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Issue 66
November 12, 2008
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Issue 65
November 5, 2008
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Issue 64
October 29, 2008
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Issue 63
October 22, 2008
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Issue 62
October 15, 2008
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Issue 61
October 8, 2008
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Issue 60
October 1, 2008
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Issue 59
September 23, 2008
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Issue 58
September 17, 2008
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Issue 57
September 10, 2008
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Issue56
September 3, 2008
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Issue 55
August 27, 2008
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Issue 54
August 20, 2008
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Issue 53
August 13, 2008
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Issue 52
August 6, 2008
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Issue 51
July 30, 2008
Vol. 1
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Issue 50
July 23, 2008
Vol. 1
Issue 24
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Issue 49
July 16, 2008
Vol. 1
Issue 23
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Issue 48
July 9, 2008
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Issue 47
June 27, 2008
Vol. 1
Issue 21
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Issue 46
June 25, 2008
Vol. 1
Issue 24
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Issue 45
June 18, 2008
Vol. 1
Issue 23
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Issue 44
June 11, 2008
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Issue 43
June 4, 2008
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Issue 42
May 28, 2008
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Issue 41
May 21, 2008
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Issue 40
May 14, 2008
Vol. 1
Issue 40
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Issue 39
May 7, 2008
Vol. 1
Issue 39
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Issue 38
April 29, 2008
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Issue 37
April 23, 2008
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Issue 5
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4 September, 2010
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Faster, Better and Cheaper - At £970, NPD Does Not Get Better Than This!
Early Concept Testing
Over the years many products have been launched which have transformed consumers’ lives. The invention of the automatic sliced bread machine 81 years ago revolutionised how bread could be made, used, stored and sold.
Find out more on how you can test your ideas from as little as £970 per concept.
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Ah, Mr Bond, We’ve Been Expecting You.
ASDA CEO Andy Bond calls for focus on Value not NPD
In his role as guest Editor of The Grocer this past weekend, Andy Bond told reporters that suppliers must focus on Value and not NPD. Additionally, listings would only be made on a strong business case and a very competitive price.
Will this approach prove successful for both ASDA, and its suppliers?
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FMCG NEWS UPDATE
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P&G: Value Messaging Will Drive Growth
The strategy involves purchasing more advertising at a lesser cost.
P&G chief financial officer Jon Moeller said the packaged goods giant would continue focusing its advertising on the value message, while cutting costs internally to deal with current economic pressures.
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The End Of Cheap Food Is Insight
Forced to eat GM food
Consumers may be forced to eat more genetically-modified produce and fewer organic fruit and vegetables.
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GlaxoSmithKline Cut 6,000 Jobs Globaly
Glaxo, the world's second biggest drugs company behind Pfizer, employs about 100,000
GSK is putting the finishing touches to plans which will see in the region of 6,000 global positions axed as it faces up to the growing challenges in the industry.
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Dairy Firm Arla To Shed 130 Jobs And Create 100 New Jobs In Leeds
Firm intends to transfer cream production to Stourton from its creamery in Northallerton, North Yorkshire.
Dairy firm Arla has announced plans to create 100 new jobs in Leeds - but it is to close a North Yorkshire factory with the loss of 130 staff.
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Unilver's New CEO Faces Slow Down
Unilever will stick to its long-term targets as growth slows and what magic Paul Polman can conjure up
Unilever is set to show solid fourth-quarter underlying sales growth next week but this is set to falter in 2009 as the global slowdown bites and as a new Chief Executive takes his time to make his mark.
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Down The Aisle... Additive Ban List Participants
Heinz, McDonalds and Tesco, Grocer Price Index, Wrigley, Danone, Pinneys, Frozen food market, Eurobuns
Heinz, McDonalds and Tesco are among the first food and drink companies to sign up to a voluntary ban on six food colours associated with hyperactivity in young children, according to a new list published today by the Food Standards Agency.
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Out To Launch... Ginsters All Day Breakfast Roll
Ginsters, The Weetabix Food Company, John West, Pringles Zesty Lime N’ Chilli, Mymuesli
Ginsters, is launching a breakfast roll this month designed to capitalise on the growing breakfast on-the-move snacking occasion and offer a tasty alternative for casual savoury snacking across the remainder of the day.
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Supermarket News... M&S See Improved Sales
Demand for food and drink Lidl, Waitrose, Tesco, Asda and Tesco, Supermarkets & the banks, Twice as fast trolley
The grocery multiples began to see improved sales success in January, although demand for food and drink is still weak.
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Beverage Bulletin... Portman Group Defends Baroness Coussins
Portman Group, Carlsberg, Arniston Bay, Scottish & Newcastle, Coca-Cola Classic, Duty tax hikes, SABMiller
Drinks industry body the Portman Group has leapt to the defence of former chief executive Baroness Coussins over her active role in shaping drinks labelling legislation in the House of Lords.
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MARKETING
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Sales & Marketing... Birds Eye Makes Your Pound Go Further
Birds Eye, The Co-operative Group, Lynx, Dairy Crest, Unilever, Irn-Bru, General Mills UK, New Covent Garden Food Co,Whyte & Mackay, Famous Grouse whisky, Beam Global, Nestlé's, Harveys Sh
Birds Eye, is launching its first major television advertising of 2009 to support its £1 promotions across its iconic hero lines.
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Movers & Groovers... Booting up Boots
Alliance Boots, GlanbiaMarston, JJB Sports, Campden BRI
Stefano Pessina has expanded the role of his pharmacist fellow director and partner Ornella Barra at Alliance Boots, ahead of the second anniversary of his takeover with private equity group KKR.
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Facebook And Other Social Networking Sites Face A Critical Year
When Burger King wanted to win back increasingly health-conscious customers, it knew exactly where to turn.
The Whopper Sacrifice application on Facebook allowed users to delete 10 friends from their social networking page to get a free burger. Then when Fox Entertainment wanted to publicise teen film Juno, it also went to the social networking site, knowing it could capitalise on its 150m customer base.
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CLICK AWAY
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Internet Retailing... Tesco Launch Online Fashion
Tesco, Shoppers survey, Woolworths
Tesco is set to launch an online fashion store selling its own-label clothing ranges. The UK's largest retailer wants to replicate the success of online fashion retailer Asos.
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TRENDS
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How To DIY … Loyalty Programs
Loyalty programs are a great way to build sales
As a way to say "Thank you" to customers who frequent their store on a regular basis, retailers have created loyalty programs that emphasize the cultivation of their mutual relationship.
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