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March 21st and 22nd sees the second leg of the Future Marketing Summit series as it hits London. In the run-up to that we thought we'd give newswire readers a chance to see some of the great stuff to come out of the New York Summit. Our friends at ihaveanidea are going to report from all our events and this special issue of the Future Marketing Wire is their report from New York.
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If you want to be a part of the action in London next week then tickets are still available and as a Future Marketing Wire subscriber you can get a special deal for two days which includes your own personal 30G Video iPod stuffed with great content from London & New York simply go to: http://www.ihaveanidea.org/futuremarketing/
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Future Marketing Summit NYC
The Future Marketing Summit stop in New York took place at the Broad Street Ballroom, right in the heart of the financial district. It was two days of tearing up old ideas, building up new ones, discussing, dreaming, and of course a lot of mingling.
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Design
On day one and two of the Future Marketing Summit design was a very important topic. Day one included a panel discussion on the future of design, and on day two Stefan Boublil, founder, The Apartment shared some insights into one of his company's latest projects.
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Entertainment
Much has been made of brands using entertainment as the central tenet of their communications and there are some great examples of where this works. In the entertainment sessions and panels, the discussions analyzed how entertainment can be effectively harnessed, what works, what are its limitations, and what are the opportunities. Unquestionably entertainment is already playing a major part in brand communication, but it can do better.
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Technology
The technology panel was the largest panel by far, perhaps because technology is changing so rapidly we need so many people to keep up with the changes and explain what is going on.
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Delivery
Aside from the arguments about which sort of agencies will ‘own’ the future, one of the most crucial aspects is how the communication is delivered to the consumer and how that communication can forge a connection with the consumer. Day one’s session encompassed the delivery and promotion of the communication project itself and the platforms and avenues for communication delivery. On day two, Richard Notarianni, Executive Creative Director of Media, Euro RSCG Worldwide spoke on treating your brand like a human.
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All good things must come to an end
It was two days full of many people sharing their passion for the future of brand communication. What does it all come down to? Eduardo Braniff, CEO of Imagination summed it all up.
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Shouldn’t interactive be interactive?
On day two of the Future Marketing Summit in NY ihaveanidea brought in a touch screen to display the nominees for the Future Marketing Awards. “Usually we find at award shows, interactive work is either displayed on a tiny laptop with people huddled around, or a slideshow” said David Neumann, Interactive Director, ihaveanidea. “It is very hard to interact with a website on a slideshow”, he continued.
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Issue #2.1 - NY Summit Special
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