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Shouldn’t interactive be interactive?
Ihaveanidea partnered with Presentation Products, a NY based audio visual presentation company to bring in the board. The board is made by Smart Tech, a Canadian based company who specializes in interactive products. The type of board used in this case was a specialized overlay that mounts onto a standard plasma/lcd tv. The plasma tv and overlay are connected to a computer, and act as the monitor. Any movement made using your finger on the overlay acts like moving the mouse on the computer. Button clicks, drag and drops, shifting windows, all act they way it would with a standard computer mouse.
“Interactive work should be interacted with” said Ignacio Oreamuno, President, ihaveanidea. “It should be displayed interactively. You wouldn’t showcase the best commercials as pictures would you? The technology is here, it’s readily available and fairly simple to use, so lets embrace it.”
The board was received enthusiastically by the conference delegates, but one thing ihaveanidea noticed was that people were so interested in the technology, they sometimes forgot about the content. This will change once the technology barrier is broken. Once people become more familiar with the technology, they won’t be as caught up with the technology. They will be looking past that to the content it provides.
Link to the blog entry and video of the touch screen in action.
http://www.ihaveanidea.org/futuremarketing/
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Issue #2.1 - NY Summit Special
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