For one night only, the IPA Strategy Group, in association with News International, are gathering together eight top planners and strategists to give them a soapbox to bring alive what strategy and planning means from their very different perspectives.

In the current financial climate, it's vital that planners and strategists are on top of their game. The event is set to challenge industry stereotypes and clichés and to satisfy a planner’s natural curiosity about what planners do in other agencies.

Each session will be short, with plenty of time for questions. They will also run twice across the evening from different stages so you can dip into those that are of most interest.

The line-up includes:
- Guy Murphy from JWT on global network agencies
- Martin Bailie from Glue London on digital
- James Gordon-MacIntosh from 77PR on PR
- Paul Gage from Proximity London on direct marketing
- Max Wright from Rapier on integration
- Simon Myers from Figtree on design and branding
- Sam Noble from Iris on sales promotion
- Andrew Stephens from Goodstuff on communications planning
- An exciting person (tbc) on life in an advertising start-up

The event starts at 6pm on Monday 10th November under the roof of Mary Ward House (5-7 Tavistock Place, London, WC1H 9SN). Tickets, including drinks and nibbles, cost £25 including VAT for members (£35 including VAT for non-members), and can be booked online at:
http://www.ipa.co.uk/content/Stratstock-How-the-other-half .

For more information, please contact Penny Anderson on 020 7201 9697.